Quantity:

More Buying Choices

30 used & new from �6.09

Have one to sell? Sell yours here

The Copywriter's Handbook: A Step-by-step Guide to Writing Copy That Sells

See larger image

Share your own customer images

Publisher: learn how customers can search inside this book.

The Copywriter's Handbook: A Step-by-step Guide to Writing Copy That Sells (Paperback)

by Robert W. Bly (Author)

4.6 out of 5 stars See all reviews (10 customer reviews)

RRP:	�10.99
Price:	�7.59 & this item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
You Save:	�3.40 (31%)
	o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o

In stock.
Dispatched from and sold by Amazon.co.uk. Gift-wrap available.

Want guaranteed delivery by Tuesday, November 17? Choose Express delivery at checkout. See Details

21 new from �6.09 9 used from �6.25

Other Editions:	RRP:	Our Price:	Other Offers:
Hardcover			5 used & new from �75.23
Paperback (Revised edition)			16 used & new from �2.35

Frequently Bought Together

Write To Sell: The Ultimate Guide to Great Copywriting

Can I Change Your Mind?: The Craft and Art of Persuasive Writing

Price For All Three: �20.81

Show availability and delivery details

This item: The Copywriter's Handbook: A Step-by-step Guide to Writing Copy That Sells by Robert W. Bly
In stock.
Dispatched from and sold by Amazon.co.uk.
This item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
Write To Sell: The Ultimate Guide to Great Copywriting by Andy Maslen
In stock.
Dispatched from and sold by Amazon.co.uk.
This item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
Can I Change Your Mind?: The Craft and Art of Persuasive Writing by Lindsay Camp
In stock.
Dispatched from and sold by Amazon.co.uk.
This item Delivered FREE in the UK with Super Saver Delivery. See details and conditions

Customers Who Bought This Item Also Bought

Write To Sell: The Ultimate Guide to Great Copywriting

by Andy Maslen

4.6 out of 5 stars (36) �7.24

Can I Change Your Mind?: The Craft and Art of Persuasive Writing

by Lindsay Camp

4.6 out of 5 stars (26) �5.98

Words that Sell, Revised and Expanded Edition: The Thesaurus to Help You Promote Your Products, Services, and Ideas

by Richard Bayan

5.0 out of 5 stars (3) �5.98

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

by Joseph Sugarman

5.0 out of 5 stars (2) �9.49

Ogilvy on Advertising

by David Ogilvy

5.0 out of 5 stars (19) �8.99

› Explore similar items

Product details

Paperback: 368 pages
Publisher: Owl Books,U.S.; 3rd edition (22 May 2008)
Language English
ISBN-10: 0805078045
ISBN-13: 978-0805078046
Product Dimensions: 21 x 14 x 2.2 cm

Average Customer Review: 4.6 out of 5 stars See all reviews (10 customer reviews)

Amazon.co.uk Sales Rank: 7,575 in Books (See Bestsellers in Books)

Popular in these categories:

#1 in	Books > Business, Finance & Law > Reference & Education > Writing
#2 in	Books > Science & Nature > Engineering & Technology > Engineering Skills & Design > Technical Writing
#4 in	Books > Business, Finance & Law > Sales & Marketing > Advertising

Would you like to update product info or give feedback on images?

Customers Viewing This Page May Be Interested in These Sponsored Links

(What is this?)

The Writing School opens new browser window

www.writingschool.co.uk/Writing - Writing at Oxford Open Learning Home Study, Tutor Support

Step by Step� DVD opens new browser window

www.ClickDVDHouse.com - All 7 Seasons - Complete TV Series. 20 DVD's - Christmas Sale 75% OFF

Step by step guide to opens new browser window

www.Ask.com - Find the Best Results for Step by step guide to. Ask us!

Product Description

Synopsis

This is the classic guide to copywriting, now in an entirely revised and updated third edition. This is the ultimate guide for anyone who writes or approves copy, from the master of business-to-business and direct marketing. Copywriters, account managers, freelance writers, entrepreneurs and brand managers: anyone involved in anything in which the written word is used to generate sales needs this book. It reveals dozens of copywriting techniques that will help individuals or employees write ads, commercials and mailings that are clear, persuasive and guaranteed to get attention. Already a standard reference for the advertising trade, "The Copywriter's Handbook" has been revised to include all the essential information for mastering copywriting in the Internet era, including advice on Web and email based copywriting, multimedia presentations, Internet research and source documentation and an updated resource section.

It reveals tips for clean, effective copy at every level, including: the eight magic headlines - and how to use them; 11 ways to make copy more readable; 15 ways to open a sales letter; the nine characteristics of successful print ads; and, 15 techniques to ensure email marketing messages get opened. Advice is given on specific application of techniques for common marketing situations and general tips for effective working habits are given to reinforce their effectiveness. For all aspects of an industry where everything could always be a little bit better, this book is the best!

Tags Customers Associate with This Product

(What's this?)

Click on a tag to find related items, discussions, and people.

advertising(2)

copywriting(2)

editing(2)

writing skills(2)

writing guides(1)

See all 6 tags...

What Do Customers Ultimately Buy After Viewing This Item?

	63% buy the item featured on this page: The Copywriter's Handbook: A Step-by-step Guide to Writing Copy That Sells 4.6 out of 5 stars (10) �7.59
	22% buy Write To Sell: The Ultimate Guide to Great Copywriting 4.6 out of 5 stars (36) �7.24
	6% buy Words that Sell, Revised and Expanded Edition: The Thesaurus to Help You Promote Your Products, Services, and Ideas 5.0 out of 5 stars (3) �5.98
	5% buy Can I Change Your Mind?: The Craft and Art of Persuasive Writing 4.6 out of 5 stars (26) �5.98

Explore similar items

Customer Reviews

10 Reviews

5 star:		(8)
4 star:		(1)
3 star:		(0)
2 star:		(1)
1 star:		(0)

Average Customer Review

4.6 out of 5 stars (10 customer reviews)

Share your thoughts with other customers:

Create your own review

Most Helpful Customer Reviews

18 of 18 people found the following review helpful:

5.0 out of 5 stars A must-read for every type of writer, 11 Aug 1998

By A Customer

This review is from: The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells (Paperback)

This is the best book I've ever read on the writing process. Bly shows you how to write with the minumum of excess and get right to the point. That's a vital part of copywriting but it's also important in writing generally (and I've been published numerous times, but never written an ad). If you have to have one book to improve your writing, no matter what your style, this is the one.

Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)

38 of 40 people found the following review helpful:

5.0 out of 5 stars Much-misunderstood discipline; easily understood guide, 5 Aug 1998

By A Customer

This review is from: The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells (Paperback)

Independent writing consultant Robert Bly cuts through all the hype surrounding promotional copywriting and `creativity', with a no-nonsense guide that covers everything.

I too am a copywriter and, for the first time, empathised almost entirely with what a fellow writer was saying.

You see, the subject matter is steeped in misunderstanding. What the aspiring writer needs to know is that almost all copywriting is about selling.

Robert Bly understands this, and communicates it well. He knows it's not about clever headlines; it's not about puns; it's not about abstract concepts. Yes, the copywriter is a salesperson - one who is paid by his clients to sell their products.

This book recognises this with a relish. It urges us to identify the USP (that which makes a product different and saleable) and to put it right up-front, to deliver simple messages that everyone can understand, and to write precisely for the intended audience.

Bly's comprehensive guide covers pr! ints ads, brochures, radio and TV commercials, direct mail and PR material. There are also chapters on getting a great job in an agency, and going freelance.

The only element with which I would take issue is Bly's somewhat dismissive attitude towards graphic design. I can think of many designers and art directors who would be hopping mad over Bly's comments about `fancy visuals' that don't add to the selling process, and about the limited value of white space. Surely someone who has worked so much with designers knows about their contribution to the `pickupability' of advertising material? A minor quibble, but a valid one.

Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)

10 of 10 people found the following review helpful:

5.0 out of 5 stars Can't argue with any of this, 4 Dec 2006

By	Bezza "Bezza" (UK) - See all my reviews

Excellent primer on the craft of copywriting. I've read many, and this is up there. Along the way, in addition to his own insights, Bly offers useful edited highlights from some of the wisest names in the trade. Very valuable for anyone wanting to get into the business as a writer and for those, like myself, already doing it. Priceless for anyone whose job is to manage writers and sign off on copy. Should be required reading for all client-side marketing people and agency account execs, particularly for what Bly has to say about writing ads in a vacuum, the importance of knowing your audience as well as you know your product, and about writing ads for them, not for your own amusement. And an excellent reminder about the limits of 'creativity' in marketing. With reference to one of the other reviews of this book, it's not a blast from the past, it's true. You can't gainsay the proof of decades.

Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)

Share your thoughts with other customers: Create your own review

› See all 10 customer reviews...

Most Recent Customer Reviews

5.0 out of 5 stars This book WILL help you write better copy
This book is pure genius. It is straight talking, easy to understand, logical and written in a down to earth manner. It has changed how I write my copy forever.

Published 3 months ago by Ms. Lena Robinson

4.0 out of 5 stars A timeless classic of copywriting
Yes, it's a bit dated (he talks about typewriters and card indexes) but the basics are all there: clear writing, focus on benefits, never forgetting the target audience, having a... Read more

Published 10 months ago by K. Walsh

2.0 out of 5 stars Blast from the past!
If you want to know how to do 80's Hard Sales Adverts, this is a great book. Don't expect more than that.

Published on 19 Feb 2004 by feder3pixels

5.0 out of 5 stars The Best Book I've Read About Writing Persuasively
This book is the best book I've ever read about how to write persuasively, to sell, to convince other people about your point of view.

Published on 27 Aug 1999

5.0 out of 5 stars A great resource, check out Bly'sGetting Your Book Published
This is a fantastic resource guide and I simply loved it. I have read many of Bly's works and they are all equally insightful and full of info. Read more

Published on 4 Oct 1998

5.0 out of 5 stars A terrific book full of useful advice for anyone who writes.
This is one of the most useful books I have ever come across. With power and wit, Bly provides the essentials of persuasive writing. Read more

Published on 23 Jul 1998

5.0 out of 5 stars Make the most of your words, in terms of results and income!
The Copywriter's Handbook is for you whether you prepare your own marketing materials or just want to write a more persuasive proposal or report. Read more

Published on 20 Dec 1997

› See all 10 customer reviews...

.jsOffDisplayBlock { display: block; } .jsOffDisplayInline { display: inline; } .jsOffVisibility { visibility: visible; } .jsOnDisplayBlock { display: none; } .jsOnDisplayNoneBlock { display: block; } .jsOnDisplayNoneInline { display: inline; } .jsOnDisplayInline { display: none; } .jsOnVisibility { visibility: hidden; } .jqOnDisplayBlock { display: none; } .jqOnDisplayInline { display: none; } .jqOnVisibility { visibility: hidden; } .jqOnDisplayNoneBlock { display: block; } .jqOnDisplayNoneInline { display: inline; }