Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy eBook: Maria Veloso: Amazon.co.uk: Kindle Store

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When it comes to copy, what works in the brick - and mortar world does not necessarily grab Web consumers...and with new developments like social networks, blogs, and YouTube, the strategies that worked even a few years ago, are unlikely to grab people's attention today. Completely updated for the current online marketplace, "Web Copy That Sells" gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts. Featuring updated strategies for communicating and selling in the continually evolving landscape of Web 2.0, the second edition unlocks the secret to turning today's online prospects into paying customers!

From the Back Cover

Web Copy That Sells belongs on the desktop of any e-marketer who wants to make more sales and profits without spending a nickel more on advertising. Maria’s Web copy tips and techniques are like oxygen that’ll breathe more life into your websites and e-mail campaigns. Chapter 5 alone is worth 100 times the price you’ll pay for this copywriting book.”

— Alex Mandossian, Web Traffic Conversion Strategist and CEO of Heritage House Publishing, Inc.

“Maria Veloso’s Trifecta Neuro-Affective Principle is the most psychologically persuasive blueprint for writing copy I’ve ever come across, both online and offline.”

— Diane Eble, author of 11 books,professional book publishing Coach/consultant, and copywriter, WordsToProfit.com

“The Trifecta Neuro-Affective Principle that Maria Veloso teaches in this book is a compelling way to change prospects’ minds in favor of your product or service, cause them to subconsciously ‘feel right’ about your offer, and cause them to look no further than your product or service to fulfill their needs. This formula alone is worth more than the book’s weight in gold!”

—Elin Bullmann, www.TheWriteEffect.com

“Web Copy That Sells is the only book on the market that can teach anyone how to write psychologically mesmerizing sales copy that gets readers salivating for your product or service. You simply won’t know the value of this book until you read it and try out her incredible copywriting techniques for yourself. This book should be on every online marketer’s desktop.”

— Joel Christopher, Master List Builder, Publisher of Access-2-Success ezine

“After spending thousands of dollars getting information from almost every Internet and marketing expert out there, I can say, without a doubt, Web Copy That Sells is the best investment that anyone wanting a profitable career on the Internet could make.”

— Rick Miller, Certified Master of Web Copywriting, author of Internet Mind Control,

and founder of ScientificInternetMarketing.com

“Without a doubt, Maria Veloso ‘wrote the book’ on how to turn a website into a selling machine. Web Copy That Sells is among the most important marketing books ever written. It should be required reading for all Internet marketers, webmasters, and copywriters. Maria has simplified the craft of writing direct-response web copy down to an easy, step-by-step blueprint that is so appealing even my wife has decided to become a copywriter!”

— Tim Russ, Editor, Candle Light Magazine

“Maria, I’m very impressed with your book! You’re the first one to really make a convincing argument and show concrete evidence why writing for the Web (especially e-mail copy) is quite different from writing for the offline markets in several aspects. Thanks for your enlightening material.”

— Kevin Wilke, founder of PureNetProfits.com and cofounder of NitroMarketing.com

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Product details

Format: Kindle Edition
File Size: 4018 KB
Print Length: 336 pages
Publisher: AMACOM; Second Edition edition (29 April 2009)
Sold by: Amazon Media EU S.� r.l.
Language: English
ASIN: B001WAJWGK
Text-to-Speech: Enabled

X-Ray: Not Enabled

Average Customer Review: 3.6 out of 5 stars See all reviews (5 customer reviews)

Amazon Bestsellers Rank: #167,698 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
- #64 in Kindle Store > Books > Nonfiction > Business & Finance > Industries & Professions > Retailing

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Most Helpful Customer Reviews

9 of 9 people found the following review helpful

3.0 out of 5 stars A puncture repair kit? 26 April 2010

By S. Smith

Format:Paperback|Amazon Verified Purchase

I have a slight problem with this book. It's clearly a book about direct response marketing that has been updated to cover the fact that this is not a popular approach to marketing on the Web.

Direct response marketing is a strong "push" marketing technique - you want to get your message out there, and make people buy your products. It has a long history and has built up a sizeable body of tenets on how things should be done, as well as anecdotes from marketing giants of the past.

Then, about ten years ago, marketing professionals started to think that these ways are not applicable on the web, for a number of reasons. Additionally, most customers and prospects now have a degree of immunity to strong, traditional marketing messages.

Since then, many books have been written on web marketing and other digital media. It's a very different, softer, more informative approach in which people are encouraged to opt-in to product information. This approach also has accumulated a body of proven marketing techniques.

And now we have Social Networking too, which has everyone excited, but has yet to find a successful vehicle for marketing. Rather like a cat looking at a bird in a cage, marketers are hungry to sink their teeth into all those millions of Social networking punters. But nobody is quite sure how. Intrusion and brassy commercial messages do not work. So most marketers and consultants are content to dabble a corporate toe in the water, with a view, perhaps, to establishing "thought leadership" or gaining a respected voice amongst online communities. That's the sort of idea.

And therein is a problem with this book.... It shows its heritage in direct response marketing (especially in print), and it doesn't sit comfortably with the ways of thinking about online marketing. To be fair, I've yet to see a successful synthesis of these two approaches to marketing. I'm not at all sure they can be brought together. There's a fundamental difference in philosophy between the two.

The book has the feel of being patched up, and perhaps in need of a fundamental rethink and rewrite.

I also detected what seems to be a contradiction. On page 32 the budding copywriter is told to copy successful ads by hand, so that the wording and style become infused in their way of thinking. And then on page 43 we're told that we must not copy the style of other copywriters but must find our own voice. Perhaps I am nit-picking, but I think the actual wording used makes the contradiction seem even stronger.

This book says all the right things, and has some nice summaries of direct response marketing practises. I'm just not sure you could actually apply everything in practice. As someone who has read quite a bit from both sides of the marketing fence - direct and informative online, push and pull, intrusion and permission-based approaches - there is a distinct feel for me that this second edition of the book is just an attempt to keep the book current and afloat in a sea of changing practice and opinion. As such it seems a confusing mixture.

It has three useful chapters. Chapter 5 covers neurolinguistic (NLP) techniques and other legerdemain used in sales patter, presentations and law courts to slip people a mickey - making ideas seem like established facts when they are not, etc. Chapter 9 makes the very valid point that B2B sales is a very different beast from consumer sales and marketing. Chapter 10 explains how Web 2.0 has completely broken the established direct response marketing rules. This latter chapter pretty much says that all the preceding chapters are wrong, and the advice given and techniques adduced in them do not actually work on the web!

You might be better off buying two seperate books: one specifically about direct response marketing, and another about the "rules" of online marketing - likely to be less confusing.

My favourite book about copywriting for an online audience is probably "letting go of the words" by Janice Redish, though this covers more than just marketing. "The copywriters handbook" by Robert Bly is a pretty good intro to direct response copywriting. On direct response marketing in general, I always rather liked Drayton Bird's "Commonsense direct and digital marketing", though this has signs of patching applied too.

Take care though - there are some shockingly bad marketing books out there: some that regurgitate the same old and outdated tat, and are really nothing more than some marketing consultant's effort to add the word "author" to their CV. Read more ›

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3 of 3 people found the following review helpful

4.0 out of 5 stars How to write Web copy that really sells 1 Mar 2010

By Rolf Dobelli TOP 500 REVIEWER

Format:Paperback

Writing for the Web is different than writing for print, but what exactly is the difference? Veteran copywriter Maria Veloso has pondered this question and provides some solid, standard answers in her useful, straightforward manual, which helps copywriters produce great sales copy for the Internet. While maximizing the sales opportunities copywriters find on the Web, Veloso also explains how to adapt traditional emotive ad copywriting to meet the Web's restrictions, from the physical limitations of a Web page to the distractibility of the average online consumer. She explains how to use opt-in offers and how to write B2B and B2C copy. getAbstract recommends her practical, entertaining book to Web copywriters, particularly novices, who want to boost sales and better understand the strengths and weaknesses of their medium.

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2.0 out of 5 stars Confused as to this book's reputation 28 Sep 2012

By mockduck

Format:Paperback|Amazon Verified Purchase

This book is all over the place. Despite its two introductions trying to create the impression that this is written by the world's most successful copywriter, Veloso seems to have trouble sticking to the subject, getting her point across concisely, and refraining from flitting about from idea to idea.

But my biggest issue with it is the incredible examples used, which in my opinion really rob it of credibility. As soon as "Energy Psychology", a cure for 'all illnesses' is used as an example of a stunning bit of copywriting, you've lost me. Another example is an 'incredible weight loss cure' with no need for exercise, dieting or pills. Maybe we've all become a little more savvy in the years since this book was written, or maybe that sort of marketing campaign is less frowned upon across the pond - I don't know.

I'm giving this two stars because there are some nuggets of useful advice in here - but boy, do you have to wade through a lot of nonsense to find them.

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4.0 out of 5 stars Best book on the subject 13 Aug 2010

By Alan Brighton

Format:Paperback|Amazon Verified Purchase

This is pretty straightforward, easy to read, great basic advice on writing copy for your internet site, a subject that so many businesses, large and small, screw up totally. It's slightly biased to content from the information marketing industry. But sensibly applied the rules that are clearly explained can be used for any business, whatever the size. I was led to this book by an authority on creating websites that sell, who claimed it was the best book on the subject. I haven't found anything better. I've given it to clients from a wide range of businesses, they all liked it and used it.

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2 of 3 people found the following review helpful

5.0 out of 5 stars Web copy that sells 18 Dec 2009

By Stephanie Boucher

Format:Paperback|Amazon Verified Purchase

Very American-oriented but that's not necessarily a bad thing. This book will help you analyse what's good about your product and market it on the web. It teaches you the differences between the way people read on print and on screen. I'm only a little way into the book but it is already sharpening up my thinking and my writing.

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Popular Highlights

Web copy needs to provide good information that appeals to the target audience; that is, ideally, it must not look or feel like a sales pitch. &quote;

Highlighted by 29 Kindle users

Five Ways to Write Scannable Copy 1. Use bulleted lists to summarize content. 2. Highlight (by using bold or italic fonts or by underlining) selected Keywords to help scanners move through your web copy. 3. Write meaningful subheads. 4. Present one idea per paragraph. 5. Use the inverted pyramid style of writing; that is, present Imaterial. &quote;

Highlighted by 25 Kindle users

avoid blatant sales pitches; instead, provide irresistible information that slides smoothly into a sales pitch for your product. &quote;

Highlighted by 22 Kindle users

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Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy [Kindle Edition]

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