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The Copy Book: How 32 of the World's Best Advertising Writers Write Their Advertising (D & AD Mastercraft)
  
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The Copy Book: How 32 of the World's Best Advertising Writers Write Their Advertising (D & AD Mastercraft) (Hardcover)

by Alastair Crompton (Author)
4.0 out of 5 stars  See all reviews (1 customer review)

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Product details

  • Hardcover: 176 pages
  • Publisher: Rotovision (Feb 1996)
  • Language English
  • ISBN-10: 2880462584
  • ISBN-13: 978-2880462581
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon.co.uk Sales Rank: 570,050 in Books (See Bestsellers in Books)

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Product Description

Product Description

This text demonstrates how 32 copy-writers work. The volume reproduces their work and explores their many different approaches to the task of producing adverts.

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1 of 3 people found the following review helpful:
4.0 out of 5 stars How wrong can you go when you learn from the best, 21 April 1999
By A Customer
There is no such thing as a "rule" when it comes to writing a terrific ad (as if I would know). But I guess it can't hurt to read what the greatest ad writers of our time (ok, maybe a little before our time, but as they say "the more things change the more they stay the same") have to say about their work and little tricks that can really make the difference. Remember thougt that there is only one place where "success" comes before "work", and that the dictionary.
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