How would one even go about reviewing a book such as this. Or, for that matter; how could anything even be said of an academic work that has no central thesis. In fact, it is hard to even pin down any point in which there could be said to be an actual message. Then again, that seems to be the point of the work. In the Baudrillardian world, one that has become so submerged in the hyperreal, representations merely become the model by which which reality is generated. Thus, there is no longer a need for representation. Baudrillards attempt here is to present the fatal strategy of fractal information. Ideas, or words that have no referrent, but merely metamorphise into ideas created by the words themselves. What matters here is not the truth for which the words represent, but rather; the style and manner in which the words present themselves as objects. Perhaps, a possible critique would be to use Baudrillards concept of the System of Objects against these fragments. So, rather than judging the futile referent of said statements. Rather, contrast the fragments against each other in a system that would reveal the hyperreal contstruction they create. Regardless, taken this work too seriously is an insult both to the book and to the reader. The better approach would be to take the book as it appears; simply a collection of fragmented ideas for the mere purpose of entertainment.