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Cook Wrap Sell: A Guide to Starting and running a successful food business from your kitchen

Cook Wrap Sell: A Guide to Starting and running a successful food business from your kitchen [Kindle Edition]

Bruce McMichael
3.0 out of 5 stars  See all reviews (2 customer reviews)

Print List Price: £12.99
Kindle Price: £3.00 includes VAT* & free wireless delivery via Amazon Whispernet
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Product Description

Product Description

From producing for pleasure to producing for profit!

With the growing demand for traditional, well-cooked, locally-sourced, homemade food there's never been a better time to start your own food business. You can sell your products at local food fairs, farmers' markets, food festivals and online. You can even get the ear of the supermarkets. Meanwhile, with modern technology and social media, it's never been easier to promote your products.

Produced in partnership with Country Living Magazine, this book will help you to:

- turn your love of food into a thriving small business, with the right idea and a watertight business plan
- create a home-based kitchen that complies with health and safety legislation
- use social media to promote your produce and brand
- become part of a vibrant community selling at farmers' markets and food festivals across the UK
- sell into shops, pubs and giant supermarket chains

This book is sprinkled with real-life stories of people making money from cooking, baking, blogging and much more besides. You'll meet soft drink producers, beef burger and sausage makers, chocolate and fudge specialists . . . and more.

All of them started from scratch and are now successfully selling into everywhere from farm shops to supermarkets. With this book you can join them.

Product details

  • Format: Kindle Edition
  • File Size: 302 KB
  • Print Length: 250 pages
  • Publisher: Harriman House (7 Sep 2012)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B0095UTILI
  • Text-to-Speech: Enabled
  • X-Ray:
  • Average Customer Review: 3.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: #233,063 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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More About the Author

Running your own successful home-based food business is one of most fun and exciting ways of earning a living, says food writer Bruce McMichael. Today, consumers are looking for good quality, home-made food and drink and there has never been a better time to starting cooking from home and earning a living, or supplementing the household income. By reading and using this book, readers will learn how to start with a spark of an idea and create a profitable, successful home-based food business. It will guide them through the various stages of creating a business from the original spark of an idea, through dealing with environmental health officials and accountants to choosing recipes and working with farm shops and supermarkets to sell their products.
Bruce has worked as a freelance writer, journalist and publisher for over 20 years and is passionate about local food, inspired by local provenance through meeting and learning from the producers and chefs.

Customer Reviews

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Most Helpful Customer Reviews
10 of 10 people found the following review helpful
By Kitty
Format:Paperback|Verified Purchase
I order several books a week on Amazon and this will actually be the first book I have ever returned.

Firstly, it is very small (much smaller than I anticipated). It is also widely spaced and in a large font so the actual amount of information inside is extremely limited. With it sitting on the desk in front of me now, in between the large stick drawings of muffins and bits of leaf I would estimate this is no more than five or six pages of A4 text if it was laid out in a more concise manner and minus all the irrelevant web addresses (but I will come onto those in a bit).

The actual information provided is EXTREMELY BASIC. I am actually angry that I have even paid for a book of this nonsense to be sent out to me. Here are a couple of examples;

- Staff section recommends approaching ACTING SCHOOLS as potential employees
- Food allergies section advises you to ring 999 if someone stops breathing following eating your food.
- If you can't drive but need to deliver things, you will need a driving licence according to one section.
- Checklist to attend a farmer's market includes that you will need to have petrol in your car and your tyres pumped up.

The list goes on - the entire book is over simplified and patronising. If you can't remember to fill your car with petrol before attending a market then should you really be in business?

Equally irritating is that at the end of each and every section there is a large list of web links, normally to completely irrelevant places (for example Good Housekeeping Magazine and HMRC (twice)). A two second google search would bring up more information than this, and google is FREE.
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5.0 out of 5 stars informative and easy to read. 19 July 2014
Format:Paperback|Verified Purchase
informative. easy to read. arrived quickly
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