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Convert Every Click: Make More Money Online with Holistic Conversion Rate Optimization
 
 

Convert Every Click: Make More Money Online with Holistic Conversion Rate Optimization [Kindle Edition]

Benji Rabhan
4.0 out of 5 stars  See all reviews (1 customer review)

Print List Price: £10.99
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Product Description

Product Description

A holistic approach to conversion rate optimization that encompasses an entire business—online and offline—to drive more sales and referrals, and increase bottom-line profits

In order for your business to survive, you must convert anonymous traffic into sales. The better you do that, the more money you make. The science of tweaking and testing webpages to convert the maximum number of people is known as conversion rate optimization (CRO). Convert Every Click introduces an expanded vision of CRO that the author, Benji Rabhan, calls "holistic conversion rate optimization." Internet technology and innovation have changed the way you should be optimizing your business, your marketing, and your websites. The book looks at the psychology behind this new way of optimizing an entire business for more profits. It examines how your website plays a role in your overall business strategy, and details how to use CRO psychology and strategies to increase profits.

  • Teaches proven strategies for increasing conversions across your entire business
  • Details various split testing and data gathering methods and when to use each one
  • Unveils a holistic approach to conversion rate optimization, using technology to create a more customer-centric experience that not only increases conversions, but also improves customer engagement and satisfaction

With guidance from Convert Every Click, you'll learn how to boost conversions and consumption across your entire business by maximizing every bit of your hard-earned traffic before, during, and after a sale.

From the Back Cover

Can You Really Convert Every Visitor to Your Website? Your company website exists to increase sales and capture leads, right? Online gimmicks and flashy designs rarely sway modern consumers anymore, and many companies find they have to work harder than ever to attract customers or clientele through their websites. Convert Every Click presents a comprehensive, accessible approach to increasing profits through Holistic Conversion Rate Optimization. Marketing expert Benji Rabhan details the psychology behind why website visitors respond to different elements on your website and other marketing such as e-mail and online advertising. Once you understand the psychology, you can consistently improve the number of people converted into customers or leads. A uniquely holistic view of conversion rate optimization and a twist on usability for maximizing profits and encouraging brand loyalty, Convert Every Click is your guide to creating the right visitor experience for all the different people who engage with your company's marketing. "Benji Rabhan is one of the smartest conversion guys I know. He's really two to three years ahead of the other companies out there. He consistently generates astonishing results for his clients, and the people I work with rave about him. . . . Sometimes a decision to buy is made even before you consciously process what you see. It's like Benji has his finger on the pulse of the inner 'lizard brain' 'of your prospects." —PERRY MARSHALL, coauthor of Ultimate Guide to Google AdWords

Product details

  • Format: Kindle Edition
  • File Size: 3018 KB
  • Print Length: 240 pages
  • Publisher: Wiley; 1 edition (16 Sep 2013)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B00EFB431C
  • Text-to-Speech: Enabled
  • X-Ray:
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: #172,889 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Most Helpful Customer Reviews
4.0 out of 5 stars Inspiring! 18 Jan 2014
Format:Paperback|Verified Purchase
This book has awaken a real interest for online conversion in me. I am thinking about specializing in this direction.
The online tutorials available at the end of each chapter help to put into practice the theories explained.
A good deal!
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.4 out of 5 stars  14 reviews
8 of 10 people found the following review helpful
5.0 out of 5 stars A *Must Read* for Any Web Designer & Biz Owner 23 Sep 2013
By Susan Kruger, M.Ed.-SOAR Study Skills - Published on Amazon.com
Format:Paperback|Verified Purchase
I bought this book because I spend a lot of money on my website, but I don't know the first thing about how to optimize the site once visitors arrive. I need to allocate my web-development budget carefully to cover my costs. Unfortunately, it is almost impossible to find a web designer who understands conversion. Most designers are focused on making a site pretty. But, "pretty" doesn't pay the bills.

I found this book to be invaluable as a "how-to manual" for all elements of web sales. It explains how to: design your sales funnel, hone in on what your customers *really* want, identify key data points to watch, utilize graphic design on websites and landing pages to promote conversion, optimize shopping carts and mobile sites. The book even covers conversion tips for copywriting, videos, follow-up marketing, and much more.

Ultimately, the goal of the book is to promote a better experience for your customer so they may identify solutions as quickly and easily as possible. There is no "trickery" involved, only maximized clarity.

That clarity works both ways since I can now make much clearer, educated decisions about my website. This books covers a lot of technical information, but is surprisingly easy to read. With case studies, stories, visuals, and lots of examples, it is enjoyable to read cover-to-cover. However, it should also sit on your desk as a frequently referenced handbook.

If you own a website, you must read this! Make sure your web designer reads it, too...it will transform their results for *all* of their clients and boost them into a whole new sphere of service. (Just be sure you negotiate "grand-fathered pricing" before they double their prices to keep up with demand of their new-found super power!)
2 of 2 people found the following review helpful
5.0 out of 5 stars Packed full of info and actionable steps. 30 Jan 2014
By michael strickland - Published on Amazon.com
Format:Paperback
This book is not only packed FULL of great advice, the videos and DIY resources make it infinitely more helpful than other business books. This book will pay for itself thousands of times over within the first year. A must have for any business owner.
1 of 1 people found the following review helpful
5.0 out of 5 stars Benji is a genius 30 Jan 2014
By Matt Prados - Published on Amazon.com
Format:Paperback
Working in the internet marketing space daily I can spot real people vs wannabes and I know all to well how many wannabes write books. Benji has given real world knowledge in this book. Anyone who wants to make money online is crazy to not buy this book now!
1 of 1 people found the following review helpful
4.0 out of 5 stars Great advice 24 Dec 2013
By backdoc - Published on Amazon.com
Format:Paperback|Verified Purchase
Very well written and to the point. Makes it very clear what needs to be done and why. A must read for anyone with a website.
3 of 4 people found the following review helpful
5.0 out of 5 stars The future of marketing is well covered in Convert Every Click! 7 Dec 2013
By Robert De Los Santos - Published on Amazon.com
Format:Paperback|Verified Purchase
As a person that loves marketing, this book was very fun to read. I obtained actionable advice from each chapter that I was able to use to formulate a more robust marketing plan. The book served as my guide during the redevelopment of my current website and made me feel more confident in the decisions I was making.

I would recommend this book to anyone that is looking for big picture perspectives in the minds of their customers. You will get more value from this book than any outdated step by step guide.
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