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Convert!: Designing Web Sites to Increase Traffic and Conversion Paperback – 28 Jan 2011

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Convert!: Designing Web Sites to Increase Traffic and Conversion + Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions + You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
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Product details

  • Paperback: 312 pages
  • Publisher: John Wiley & Sons; 1 edition (28 Jan. 2011)
  • Language: English
  • ISBN-10: 0470616334
  • ISBN-13: 978-0470616338
  • Product Dimensions: 18.8 x 1.7 x 23.6 cm
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Bestsellers Rank: 417,477 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

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Product Description

From the Back Cover

This advice can transform your web site′s success

When web design expert Ben Hunt set out to quantify the difference between an ordinary web site and a great one, he expected to find the key in design simplicity. But when his team more than doubled the conversion rates for a wide range of sites, they identified simple yet powerful solutions involving design, copy, appropriate analysis, classic optimization techniques, and targeted testing. You′ll find the fixes easy to implement, and they′re all right here.

  • Understand the essentials your market, your proposition, and your delivery
  • Create a site that is seen by the right people, provides a compelling experience, and generates the desired action
  • Learn how to use testing to improve your site′s conversion rate
  • Discover the holistic nature of web site optimization and why multiplicity matters
  • Examine dozens of simple techniques for building traffic, engaging your audience, and crafting effective calls to action
  • Combine creativity with analysis for the best possible results

About the Author

Ben Hunt is Principal Consultant for Scratchmedia Ltd. He operates webdesignfromscratch.com, which provides tutorials and advice to over 120,000 web developers each month. Ben has been designing, coding, and producing web sites for clients worldwide for more than 15 years, and is considered a leader in the web usability industry.

Forewords by Ken McCarthy, founder of the System Seminar, and Drayton Bird, Drayton Bird Associates.


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1 of 1 people found the following review helpful By Gent on 10 Aug. 2011
Format: Paperback
I bought a copy of Ben Hunt's "Convert" because I know his work and because I had read his previous book "Save the pixel".

I was expecting what I actually was going to discover.

I read it. And then I ordered 3 copies. And later I ordered another 4 copies...I gave it to all of my team members and to the people I am working with in the re-design of our new website.

For a long time I had been wondering on whether there was a more scientific way on how to design websites in order to make them more effective to the purpose they were designed for in the first place (sales, lead generation etc.).

How does a web agency choose the look-and-feel, the information architecture, the navigation layers etc.

Ben Hunt explains that the "best guess" approach, which is the common approach, is not the best possible approach. That there is a better approach, that of Multiplicity, that he explains how to implement step by step in the book.

There is a very close relationship between site content design and market segment that is being addressed. Hence more business opportunities can be exploited and make the site more profitable with the right design.

With "Convert" one learns how to design starting from the purpose of the website in order to find out the right design.

It is a highly useful book non only to designers but especially to small on-line business owners interested in increasing their ROI.
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1 of 1 people found the following review helpful By Julie on 12 Jun. 2013
Format: Paperback Verified Purchase
I bought this book initially on Kindle and was fascinated by the insights into web design I was building as I read the book. Kindle is great for many things but sometimes you want to find sections in a book or compare the illustrations and examples. They are not always on the same page as the copy that describes it.

I am now back to buy the paperback version so I more easily use it as a work book ad reference material. The paper version means I can flick back and forward to cross reference and copy through issues better.

Okay this means I end up with two versions of the same work but that is not a problem for me as I know it is worthwhile.

If you are involved in web design directly you need this book You WILL get more referrals for the new work if you can incorporate these design changes. More referrals mean more work for less hassle and higher prices for your work.

If you are hiring a web designer you need this book even more to make sure you do not waste your money on building a site that will not do what it want it to do. The book does also give great examples of how individual pages work best when laid out properly.
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6 of 7 people found the following review helpful By David Rothwell on 21 Mar. 2011
Format: Paperback Verified Purchase
I met the author at the Ken McCarthy seminar in 2008 mentioned in the introduction, so I was able to witness the birth of this book.

Ben Hunt has created an essential resource for any serious company or individual who needs a website that both attracts and satisfies a clearly defined audience, whether existing or new.

As an AdWords PPC Campaign Management Consultant since 2005, I have experienced constant frustration with business owners who can't or won't take their website seriously enough, by treating it as a constant work-in-progress to be continuously crafted and improved for their ideal visitor response.

I call such websites "concrete websites" for obvious reasons.

Many of these have unwittingly fallen victim to their own desires above those of their potential customers, or a website provider who has no clue at all about designing a site for both traffic, and conversions.

As Ben realised and addresses comprehensively in "Convert!" - without testing, tracking, and measuring both visitors and sales, any website will either fail or not reach its potential.

Since a large investment in money, time and expectation is usually at stake, it makes no sense to invest in an online presence which is doomed to failure right from the start.

If you're not being found when people look for you, or if all people do is leave as soon as they arrive, your website truly has no purpose.

Ben provides clear guidance on how to research, design, structure, and expand your website from the most important aspects of user engagement and profitability.
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2 of 2 people found the following review helpful By frederik on 4 Jan. 2012
Format: Paperback
This book have helped me alot in my daily work, to make better selling websites for my clients. This have given me great feedback from my customers. I have just one think to say: Buy this book if you are into online sales or website owner of some kind.

Best Regards
Frederik Boysen
Denmark
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