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When web design expert Ben Hunt set out to quantify the difference between an ordinary web site and a great one, he expected to find the key in design simplicity. But when his team more than doubled the conversion rates for a wide range of sites, they identified simple yet powerful solutions involving design, copy, appropriate analysis, classic optimization techniques, and targeted testing. You′ll find the fixes easy to implement, and they′re all right here.
Forewords by Ken McCarthy, founder of the System Seminar, and Drayton Bird, Drayton Bird Associates.
Very good. Expert. Professional. Well written and structured. Useful. Relevant.
I am echoing the comments I have made about Tim Ash's book Landing Page Optimisation - also... Read more
The approach of awareness ladder has been an eye opener to me. I did get very positive result from my websites (shop4mama.com and slimwear. Read morePublished 17 months ago by Slimwear.nl