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Conversations with Green Gurus: The Collective Wisdom of Environmental Movers and Shakers [Hardcover]

Laura Mazur , Louella Miles
5.0 out of 5 stars  See all reviews (3 customer reviews)
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Book Description

2 April 2009
The collected wisdom of some of the world′s most influential environmental movers and shakers is brought together in this one book. The chosen gurus consists both of “thinkers” – those who have set the agenda, and of “doers” – those business people who made the green cause their mission long before it became so prominent. The book covers a broad range of environmental issues as they apply to business, including the economic viability of choosing green routes. Interviewees include energy guru Amory Lovins, former Friends of the Earth Vice Chair Tony Juniper, diplomat Sir Crispin Tickell and business leader Ray Anderson, among others. The cutting edge thinking of the book’s contributors provides businesses with the information they need when considering how to change in a green direction. The end result is an illuminating insight into both general views on sustainability as well as good and bad business decisions made in the search for sustainability. The full list of green gurus include: Ray Anderson , founder and chairman of Interface Inc, one of TIME Magazine’s ‘Heroes of the Environment’ James Cameron , founder of Executive Director and Vice–Chairman of Climate Change Capital (CCC) Paul Dickinson , CEO of the Carbon Disclosure Project John Elkington , founding partner and director of Volans, co–founder of SustainAbility, world authority of sustainable development, author of The Green Consumer Guide John Grant , author of The Green Marketing Manifesto, frequent conference speaker and prolific blogger Denis Hayes , President and CEO of The Bullitt Foundation, Chair of the International Earth Day Network Gary Hirshberg , President and Chief Executive Officer of Stonyfield Farm, the world′s largest producer of organic yogurt Tony Juniper , former Executive Director of Friends of the Earth (FoE), environmental campaigner, author and commentator Professor Sir David King , Director of the Smith School of Enterprise and the Environment at the University of Oxford Amory B. Lovins , environmentalist, Chairman and Chief Scientist of Rocky Mountain Institute Professor Wangari Maathai , environmental and political activist, Nobel Peace Prize Winner Ricardo Navarro , founder and director of the Salvadoran Centre for Appropriate Technology (CESTA), winner of the prestigious Goldman prize Dr Vandana Shiva , physicist, environmental activist and author Jeffrey  Swartz , CEO of Timberland Worldwide Sir Crispin Tickell , diplomat, academic, environmentalist, author

Product details

  • Hardcover: 326 pages
  • Publisher: John Wiley & Sons (2 April 2009)
  • Language: English
  • ISBN-10: 047071431X
  • ISBN-13: 978-0470714317
  • Product Dimensions: 22.9 x 16 x 2.5 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Bestsellers Rank: 1,372,640 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

Laura began as a business journalist with Haymarket Publishing where she was editor of a weekly technology,a finance magazine and then, before going freelance, as editor of the UK's Marketing magazine from 1986 to 1989. Since going freelance, she has written for a range of publications, including a weekly column for Marketing magazine for five years, and is also the author of management guides on international marketing and communications published by the Economist Intelligence Unit and Financial Times reports. She has written, ghost written/edited a number of books. She is part of the business writing partnership Writers4Management.

Product Description


"...provides an intellectual take on the eco–issues...with 15 of the world′s most important green gurus." (Healthy Magazine, June 2009) "...covers a broad range of environmental issues as they apply to society...cutting edge thinking " (Contact, June 2009)

From the Back Cover

The people in this book are pioneers – pioneers who identified early on just where we are headed if we don’t start tackling the environmental mess that we have created. But their message isn’t one of utter doom and gloom. They show how businesses in particular can lead the way and, indeed, profit from finding solutions to climate change. During what has been called one of the worst economic crises in decades, some argue that the environment is the last thing we should be worrying about. As our gurus show, that is dangerous thinking. It could not be more obvious that the old, environmentally–destructive model is terminally broken. The insights they offer will help you figure out strategies for survival.

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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3 of 3 people found the following review helpful
with Mazur's and Miles' marketing backgrounds, this takes most of the dry writings on eco-business and makes it accessible and usable in any business. The diversity of experts they've included in the book means I learned a lot from the wide variety of viewpoints and backgrounds of these people -- Timberland, Stonyfield Farm, Friends of the Earth. A great read. Bravo!
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5.0 out of 5 stars Intelligent inspiring read 1 Jun 2009
An incredibly good read that leaves you inspired that eco-business policy can be financial profitable let alone viable. Should be a compulsive read for any new or existing business that they can make a change.
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5.0 out of 5 stars significant 26 May 2009
By using verbal interview techniques, this relevant book projects a serious and timely message in an accessible and entertaining style. Its central theme, that the threat of climate chainge presents not only challenges but opportunities, presents a powerful business case that sustainability makes economic sense, for now and for the future. A valuable and engrossing read for business, government and the consumer.
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Most Helpful Customer Reviews on (beta) 5.0 out of 5 stars  1 review
0 of 1 people found the following review helpful
5.0 out of 5 stars Excellent collection 10 Sep 2009
By Albino Boto - Published on
The authors have collected a group of leaders who together encapsulate the green movement at this moment in history. Crisply edited and very readable. Highly recommended.
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