Roughly the same questions are given to alot of the most interesting people in contemporary consciousness research. It spans over psychology, philosophy, neuro-science and religion - and does so without getting boring.
It's spread out into the "conversations" and it's a very good-night read - but don't expect any real depth from it. Each conversation gets about 10-15 pages (if I remember correctly) - so it's hard to be anything but superficial.
Where it REALLY wins me over is in the way it creates a map of the different ideas and thoughts within the field of consciousness. It does this REALLY well, so if you want to get a grasp of the different ideas and paths there are to explore - this would be a great place to start.
It puts focus on free will and what consciousness really "is" - and how it is formed.
If you buy this book, please remember to look at the little dictionary in the back, it's got all the terms described in a way that almost everyone can understand it.