"This book hasn't received the attention it deserves. It covers much of the same ground as other books in this genre but it still adds a lot of valuable insight."
"An absolute classic. A real gem of a book. Just check out the reviews and you'll see that this book is loved by many. And it's a must if you're going to build great websites that convert."
"Comes at CRO from a psychological perspective. I'm not sure whether every claim would stand up to scientific scrutiny but it adds a huge amount to your knowledge of human behaviour online."
"Websites often fail with their forms. For some reason form design is often overlooked. Grab yourself a copy of this book and sort out those pesky forms!"
"Whilst this book is now several years old, it's principles of how to build easy to navigate websites is still crucial information in building websites that convert."
"You may have come across this book before. It's about the Psychology of Persuasion which, after all, is what we're trying to do with our websites that convert."
"I'm taking a gamble here because this book (at time of writing) hasn't yet been released. But I'm a fan of Karl Stolley on the web and suspect that this guide to writing online will be awesome."
