- Unknown Binding: 336 pages
- Publisher: New York Univ Pr (Aug 2006)
- Language English
- ISBN-10: 0814743072
- ISBN-13: 978-0814743072
- Average Customer Review: 4.0 out of 5 stars See all reviews (5 customer reviews)
Convergence Culture: Where Old and New Media Collide
and over one million other books are available for Amazon Kindle .
Learn more
| |||||||||||||||||||||||||
Did you know you can trade in your old books for an Amazon.co.uk Gift Card to spend on the things you want? Plus, get an extra £5 Gift Certificate when you trade in books worth £10 or more before June 30, 2012. Visit the Books Trade-In Store for more details. |
Product details |
More About the Author
Inside This Book
(Learn More)
Browse and search another edition of this book.
Front Cover | Copyright | Table of Contents | Excerpt | Index
Browse and search another edition of this book.
Explore More
Concordance
Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index
Suggested Tags from Similar Products(What's this?)Be the first one to add a relevant tag (keyword that's strongly related to this product)
|
What Other Items Do Customers Buy After Viewing This Item?
Customer Reviews
Most Helpful Customer Reviews
3 of 3 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
Having been little more than a handbook for budding marketeers interested in the methods for exploiting online communities relating to Big Commerce for most of its length, this book transforms into an intelligent analysis of the more silly claims made about the role of the internet in culture and politics once it reaches Chapter 6 (Photoshop for Democracy). It is here that Jenkins' real targets are seen: those overplaying the hand that says the Internet represents grassroots opinion forming, and lays bare how this opportunity to ignore those without political power or financial muscle is patronised and elided by a fear that the mob may have something uncomfortable to say. It is a jumbled thesis to be sure: does the guy saying 'F*ck you, CNN' represent the success or failure of YouTube in empowering ordinary people to take direct part in democracy? Is the Internet just another corporate medium that chucks people out of proprietary cyberspace apps, or linked to the uncontrollable possibility that a savvy public might use its freeedom to hack an application, making it usable for their needs rather than engineers' conceptions of them?
This is not to say this is anything but an informative book, best read by your web connection to check out the examples Jenkins gives(these are much better than in most books of this ilk). Those with an interest in tying in web behaviour to cultural production will find it indispensible. In the end, it is like the Internet itself, in that it is not possible to characterise the behaviours and manifestations in any way that could give us a consistent view of the value of a still evolving technology framework.
This is not to say this is anything but an informative book, best read by your web connection to check out the examples Jenkins gives(these are much better than in most books of this ilk). Those with an interest in tying in web behaviour to cultural production will find it indispensible. In the end, it is like the Internet itself, in that it is not possible to characterise the behaviours and manifestations in any way that could give us a consistent view of the value of a still evolving technology framework.
13 of 16 people found the following review helpful
Format:Hardcover
In his book Convergence Culture: Where Old and New Media Collide MIT boffin Henry Jenkins takes us on a journey through modern culture, past the must-see television series and social networks to fan fiction, comics and internet forums. Great media properties like 24, Star Wars and the Matrix properties told told stories in a complex manner through various media. Consumers of the media got out of the property what they put in.
Jenkins then takes his book beyond the most byzantine storytelling to point out that it is as much about discovery rather than telling the story. It moves from media to experience and relies on the media property staying ahead of large groups of people who use online tools to collaborate on this discovery process with each other.
From a marketing perspective, planning rather than story creation is going to be the dominant element as brands look to architect their own experience for consumers to discover.
Jenkins then takes his book beyond the most byzantine storytelling to point out that it is as much about discovery rather than telling the story. It moves from media to experience and relies on the media property staying ahead of large groups of people who use online tools to collaborate on this discovery process with each other.
From a marketing perspective, planning rather than story creation is going to be the dominant element as brands look to architect their own experience for consumers to discover.
Format:Paperback
Great book. Very actual. A must see for those on the communications field.
An academic antecipation of the transformations that the Digital Age will bring us with interesting business testemonies.
An academic antecipation of the transformations that the Digital Age will bring us with interesting business testemonies.
Would you like to see more reviews about this item?
Were these reviews helpful?
Let us know
Most Recent Customer Reviews
Book looks nice but I did not get it :/
By that I mean I haven't received the actual book yet. Packaging was faulty so I thinbk it fell out of the box. Read more
Published 5 months ago by Gaute W. Skåre
good media/ad book
a good read on the convergence of various medias in today's world, useful for business, advertising etc would recommend it.
Published on 1 Feb 2009 by spook09
Customer Discussions
|
This product's forum
Active discussions in related forums
Search Customer Discussions
|
Related forums
|
Listmania!
Look for similar items by category
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
