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Convergence Culture: Where Old and New Media Collide Paperback – 1 Sep 2008


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Product details

  • Paperback: 336 pages
  • Publisher: New York University Press; 2nd Revised edition edition (1 Sep 2008)
  • Language: English
  • ISBN-10: 0814742955
  • ISBN-13: 978-0814742952
  • Product Dimensions: 3.2 x 15.2 x 22.9 cm
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Bestsellers Rank: 122,529 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Review

"Jenkins' impressive ability to break down complex concepts into readable prose makes this study vital and engaging." PUBLISHERS WEEKLY "Jenkins is an astute observer of media culture and his insights are spot-on." LOS ANGELES TIMES "For any Sony PS3 execs out there wondering why their technological masterpiece is being ridiculed by customers before it's even released.... Convergence Culture is a must read." SLASHDOT"

About the Author

HENRY JENKINS is the Peter de Florez Professor of Humanities and the Founder/Director of the Comparative Media Studies Program at MIT. The author or editor of eleven books including Fans, Bloggers, and Gamers: Exploring Participatory Culture and The Wow Climax: Tracing the Emotional Impact of Popular Culture (both NYU Press), Jenkins also writes a regular column for Technology Review.

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Customer Reviews

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Most Helpful Customer Reviews

5 of 5 people found the following review helpful By Dr. G. SPORTON on 2 Mar 2011
Format: Paperback Verified Purchase
Having been little more than a handbook for budding marketeers interested in the methods for exploiting online communities relating to Big Commerce for most of its length, this book transforms into an intelligent analysis of the more silly claims made about the role of the internet in culture and politics once it reaches Chapter 6 (Photoshop for Democracy). It is here that Jenkins' real targets are seen: those overplaying the hand that says the Internet represents grassroots opinion forming, and lays bare how this opportunity to ignore those without political power or financial muscle is patronised and elided by a fear that the mob may have something uncomfortable to say. It is a jumbled thesis to be sure: does the guy saying 'F*ck you, CNN' represent the success or failure of YouTube in empowering ordinary people to take direct part in democracy? Is the Internet just another corporate medium that chucks people out of proprietary cyberspace apps, or linked to the uncontrollable possibility that a savvy public might use its freeedom to hack an application, making it usable for their needs rather than engineers' conceptions of them?

This is not to say this is anything but an informative book, best read by your web connection to check out the examples Jenkins gives(these are much better than in most books of this ilk). Those with an interest in tying in web behaviour to cultural production will find it indispensible. In the end, it is like the Internet itself, in that it is not possible to characterise the behaviours and manifestations in any way that could give us a consistent view of the value of a still evolving technology framework.
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13 of 16 people found the following review helpful By Mr. G. Carroll VINE VOICE on 11 Aug 2008
Format: Hardcover
In his book Convergence Culture: Where Old and New Media Collide MIT boffin Henry Jenkins takes us on a journey through modern culture, past the must-see television series and social networks to fan fiction, comics and internet forums. Great media properties like 24, Star Wars and the Matrix properties told told stories in a complex manner through various media. Consumers of the media got out of the property what they put in.

Jenkins then takes his book beyond the most byzantine storytelling to point out that it is as much about discovery rather than telling the story. It moves from media to experience and relies on the media property staying ahead of large groups of people who use online tools to collaborate on this discovery process with each other.

From a marketing perspective, planning rather than story creation is going to be the dominant element as brands look to architect their own experience for consumers to discover.
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Format: Paperback Verified Purchase
I need this book for a module i am doing in my university and it is actually an interesting read. Delivery was also very quick
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2 of 3 people found the following review helpful By spook89 on 1 Feb 2009
Format: Paperback Verified Purchase
a good read on the convergence of various medias in today's world, useful for business, advertising etc would recommend it.
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