on 30 June 2013
I would recommend this book to anyone involved in content marketing whether client side or agency side. It provides valuable and actionable content to help you understand the wholistic approach to messaging across every aspect of your communication with your prospects and customers. The card sorting exercise is outstanding as a tool for two purposes: 1. It helps define the messaging architecture and 2. It makes clients go 'wow, I hadn't thought of it like that before'. It's very rewarding to be able to facilitate a client reaching such a point.