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Content Strategy for the Web (Voices That Matter) Paperback – 10 Feb 2012

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Product details

  • Paperback: 216 pages
  • Publisher: New Riders; 2 edition (10 Feb. 2012)
  • Language: English
  • ISBN-10: 0321808304
  • ISBN-13: 978-0321808301
  • Product Dimensions: 17.5 x 1.3 x 22.6 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Bestsellers Rank: 38,548 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Product Description

Review

“This is the go-to handbook for creating an effective content strategy. The Post-it® notes and dog-eared pages in my copy are evidence
of that!” ― Aaro n Watkins, Director of Digital Strategy, Johns Hopkins Medicine

“By far the most comprehensive and accessible book on content strategy available. Required reading for our entire team”
– Lucie Hyde, Director of Content, eBay Europe

About the Author

 


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Most Helpful Customer Reviews

6 of 6 people found the following review helpful By E. Chittenden VINE VOICE on 24 Jun. 2012
Format: Paperback Verified Purchase
As my title says - you really must get this book if you have anything whatsoever to do with content. It really is the missing link in putting together solutions for websites.

If you work in the UX / IA or BA sector of web development, then you'll probably come across the requirement to develop a website using a content management system, or finding a solution for a client who has a lot of content or communication needs. In the past you'd probably create a spreadsheet and deliver the website ticking the boxes. In the past - this solution might have worked. However, more and more clients are taking the CMS and then rather rapidly ending up in exactly the same position they were in before they got their new website - i.e. a lot of content that nobody uses or can find.

The other issue that's facing our industry now is that there are multiple digital channels into which messaging or content needs to be delivered. How do you bring all of these channels together strategically to meet the needs of both the user and the business? Well - whilst this book won't do it for you, it gives you a really great set of tools to help you deliver what you need. It reduces the risk that the wrong message goes out on a specific channel, it also reduces the risk that the nice new website ends up with the wrong content in the wrong place.

The book is a pleasure to read, it's simple to understand and you'll probably find yourself going 'ah! that makes perfect sense, why haven't I thought of that before!' The techniques it suggests won't add lengthy delays to a project, nor will it mean it'll cost a lot more, it just brings things together in such a way that you'll end up saving money in the short, medium and long term.
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1 of 1 people found the following review helpful By Amanda Moore on 28 May 2013
Format: Kindle Edition Verified Purchase
Whether large or small organisation, a great briefing on a complex subject and well worth a read. SHE ROUNDS THE SUBJECT TO GIVE A FRAMEWORK ANYONE CAN GRASP AND APPLY WHATEVER THE SIZE OF YOUR PROJECT TEAM OR ORGANISATION. With deep experience at Facebook and subsequently in her own firm Kristina has all the credentials you need to known this subject inside out. Recommended reading for anyone trying to get their head around how to better manage direct and implement Content Strategy.
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2 of 2 people found the following review helpful By Ray Martin on 15 Dec. 2013
Format: Kindle Edition Verified Purchase
Books like these can be heavy going sometimes, but this is a perfect guide for understanding and implementing an online content strategy.
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2 of 2 people found the following review helpful By Alba Madriz on 5 Jun. 2013
Format: Kindle Edition Verified Purchase
Funny and insightful. Great list of resources. Would recommend to anyone new to the content strategy field. 2 thumbs up
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