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Content Strategy for the Web (Voices That Matter) [Paperback]

Kristina Halvorson , Melissa Rach
4.7 out of 5 stars  See all reviews (7 customer reviews)
RRP: 21.99
Price: 16.49 & FREE Delivery in the UK. Details
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Book Description

10 Feb 2012 0321808304 978-0321808301 2

FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS

BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success?

For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:

  • Understand content strategy and its business value
  • Discover the processes and people behind a successful content strategy
  • Make smarter, achievable decisions about what content to create and how
  • Find out how to build a business case for content strategy
With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.

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Content Strategy for the Web (Voices That Matter) + Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing
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Product details

  • Paperback: 216 pages
  • Publisher: New Riders; 2 edition (10 Feb 2012)
  • Language: English
  • ISBN-10: 0321808304
  • ISBN-13: 978-0321808301
  • Product Dimensions: 22.9 x 17.7 x 1.2 cm
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Bestsellers Rank: 58,792 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Review

“This is the go-to handbook for creating an effective content strategy. The Post-it® notes and dog-eared pages in my copy are evidence
of that!” — Aaro n Watkins, Director of Digital Strategy, Johns Hopkins Medicine

“By far the most comprehensive and accessible book on content strategy available. Required reading for our entire team”
– Lucie Hyde, Director of Content, eBay Europe

About the Author

 


Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Most Helpful Customer Reviews
5 of 5 people found the following review helpful
By E. Chittenden VINE VOICE
Format:Paperback|Verified Purchase
As my title says - you really must get this book if you have anything whatsoever to do with content. It really is the missing link in putting together solutions for websites.

If you work in the UX / IA or BA sector of web development, then you'll probably come across the requirement to develop a website using a content management system, or finding a solution for a client who has a lot of content or communication needs. In the past you'd probably create a spreadsheet and deliver the website ticking the boxes. In the past - this solution might have worked. However, more and more clients are taking the CMS and then rather rapidly ending up in exactly the same position they were in before they got their new website - i.e. a lot of content that nobody uses or can find.

The other issue that's facing our industry now is that there are multiple digital channels into which messaging or content needs to be delivered. How do you bring all of these channels together strategically to meet the needs of both the user and the business? Well - whilst this book won't do it for you, it gives you a really great set of tools to help you deliver what you need. It reduces the risk that the wrong message goes out on a specific channel, it also reduces the risk that the nice new website ends up with the wrong content in the wrong place.

The book is a pleasure to read, it's simple to understand and you'll probably find yourself going 'ah! that makes perfect sense, why haven't I thought of that before!' The techniques it suggests won't add lengthy delays to a project, nor will it mean it'll cost a lot more, it just brings things together in such a way that you'll end up saving money in the short, medium and long term.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Just what I needed 15 Dec 2013
Format:Kindle Edition|Verified Purchase
Books like these can be heavy going sometimes, but this is a perfect guide for understanding and implementing an online content strategy.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Usefull and smart 8 Oct 2013
Format:Paperback
Good choice for both, beginners and experienced practices. Well designed, perfectly structured, highly informative. Perfect example of neat content strategy itself.
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1 of 1 people found the following review helpful
4.0 out of 5 stars Very good introductory book 5 Jun 2013
Format:Kindle Edition|Verified Purchase
Funny and insightful. Great list of resources. Would recommend to anyone new to the content strategy field. 2 thumbs up
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