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“This is the go-to handbook for creating an effective content strategy. The Post-it® notes and dog-eared pages in my copy are evidence
of that!” ― Aaro n Watkins, Director of Digital Strategy, Johns Hopkins Medicine
“By far the most comprehensive and accessible book on content strategy available. Required reading for our entire team”
– Lucie Hyde, Director of Content, eBay Europe
Excellent read with some really informative advice. I've passed this along to a colleague!Published 2 months ago by Richard Baxter
This book gives a great overview of what content strategy for the web is about. It gave me the focus that I needed to stop "pushing deck chairs around" and to create a long... Read morePublished 18 months ago by Jasmin Porter