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Great read for anyone interested in Content Strategy, written by one of the gurus in the industry. You might not know what Content Strategy is but if you are an e-commerce... Read morePublished on 15 Sept. 2011 by The Hyphenater
This book promises a lot but never actually delivers anything hugely useful.
To be fair, it does act as a checklist of things you will need to think about, such as tone... Read more
Save your money. This book goes nowhere. The author spends most of the 160 pages justifying the need for content strategy. Read morePublished on 6 April 2010 by Ruben
I am a busy Web developer who runs three different online businesses, two of which are content-intensive. Read morePublished on 26 Mar. 2010 by jakeone
Kristina Halvorsen's book is not only a great introduction to content strategy, it's invaluable in clearly demonstrating to others why content strategy is so important. Read morePublished on 10 Feb. 2010 by Gail Haslam