"Broad enough to provide the big picture of an emerging field, deep enough to be practical, and, remarkably, just plain fun to read." –– Louis Rosenfeld, Co–author of Information Architecture for the World Wide Web
∗ Tame "information beast" with solutions from a leading CM expert
∗ Design and orchestrate a complete content management system for any organization
∗ Harness XML and database technologies to construct the components of your CMS
The know–how you need to tame the "information beast"...
If you′re trying to create print and Web publication from the same content, deliver personalized Web content, run a large and complex site, make money in e–commerce, or orchestrate an online community, then content management is the key to your success. In this unique guide, content management guru Bob Boiko explains the theory behind content management –– and show you step–by–step how to plan and implement your own content management system. From savvy tips on publication templates and workflow models to detailed guidance on how to select the products that are right for you, it′s all you need to streamline content gathering, target content delivery –– and boost e–business results.
Inside, you′ll find complete coverage content management
∗ Find out how content differs from data and information
∗ Understand CM fundamentals: content collection, management, and publication
∗ See what it takes to mastermind a CM project, from securing a project mandate to choosing hardware and software products
∗ Delve into the design of a CM system, from working with metadata and designing content components to devising content access structures
∗ Discover how to catalog audience, design publication templates, and account for authors and acquisition sources
∗ Use XML, Xpath, Xlink, XSLT, and other markup technologies to prepare your content
∗ Get hands–on advice for building content collection, management, and publishing systems