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Content Management Bible Paperback – 15 Nov 2001

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Product details

  • Paperback: 1008 pages
  • Publisher: John Wiley & Sons (15 Nov 2001)
  • Language: English
  • ISBN-10: 076454862X
  • ISBN-13: 978-0764548628
  • Product Dimensions: 18.9 x 5.4 x 23.3 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Bestsellers Rank: 2,316,135 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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“…I suppose in the end the reason why there are so few books is that Bob Boiko said most of it in the Content Management Bible…”(Information World Review, June 2003)

From the Back Cover

"Broad enough to provide the big picture of an emerging field, deep enough to be practical, and, remarkably, just plain fun to read." –– Louis Rosenfeld, Co–author of Information Architecture for the World Wide Web
∗ Tame "information beast" with solutions from a leading CM expert
∗ Design and orchestrate a complete content management system for any organization
∗ Harness XML and database technologies to construct the components of your CMS
The know–how you need to tame the "information beast"...
If you′re trying to create print and Web publication from the same content, deliver personalized Web content, run a large and complex site, make money in e–commerce, or orchestrate an online community, then content management is the key to your success. In this unique guide, content management guru Bob Boiko explains the theory behind content management –– and show you step–by–step how to plan and implement your own content management system. From savvy tips on publication templates and workflow models to detailed guidance on how to select the products that are right for you, it′s all you need to streamline content gathering, target content delivery –– and boost e–business results.

Inside, you′ll find complete coverage content management
∗ Find out how content differs from data and information
∗ Understand CM fundamentals: content collection, management, and publication
∗ See what it takes to mastermind a CM project, from securing a project mandate to choosing hardware and software products
∗ Delve into the design of a CM system, from working with metadata and designing content components to devising content access structures
∗ Discover how to catalog audience, design publication templates, and account for authors and acquisition sources
∗ Use XML, Xpath, Xlink, XSLT, and other markup technologies to prepare your content
∗ Get hands–on advice for building content collection, management, and publishing systems

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Computers were built to process data. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews

14 of 14 people found the following review helpful By Tim Heighes on 12 Aug 2002
Format: Paperback
This is the most comprehensive book you are likely to find on (the still emerging) subject of Content Management. It covers all aspects of content management (from collection through organisation to delivery) from all angles including planning and ROI, project management and technical development.
The book does not bother covering particular products nor computer languages. Instead it focuses on the principles and practicalities of implementation and provides the reader with relevant information whether building or buying a CMS.
I'm a web developer with experience of a number of B2C and B2B websites and found this book to be very useful and readable. If you are part of a team buying or building a CMS, I'd recommend everyone on your team read a copy.
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8 of 8 people found the following review helpful By Sunwitch on 25 Jun 2003
Format: Paperback
It's commonplace now to refer to reference works as "bibles" but this one lives up to its name. It has become a constant item on my desk through all stages of content management projects from business case, through selection, to implementation. The information is clear, comprehensive and very well organised, and well pitched to people in my position - content/project managers in the area where IT and business blur.
I have found the book to be particularly useful in helping to define and breakdown concepts in a way which is not only helpful to those involved in the implementation, but also useful in communicating those concepts to business users and management. It is also full of very helpful details on everything from staffing to how to deal with vendors.
It's worth mentioning that the book also gives access to the complete text online.
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7 of 7 people found the following review helpful By Robert Danziger on 6 Sep 2004
Format: Paperback
This book covers just about anything you might need to know to get started in content management.
The main difficulty is that the author--or his editor--doesn't seem to be able to decide whom he is talking to. As a result, the work is much too long; whichever background you come from (e.g., project management, database management, system analysis or others) you'll find that about a third of the work could have been cut without any loss of coverage. Add to this a series of fully superfluous (and silly) digressions (e.g. about metadata), a rather mechanical--and resultingly redundant--construction of sections in a significant number of chapters (i.e., "Think/Plan/Integrate"), and you start having thoughts about how many trees might have been saved.
No question, however, about the author's knowledge and competence and, in the end, the wisdom buried in there is certainly worth going after.
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By JSN79 on 1 April 2014
Format: Paperback Verified Purchase
This book helped me not only to understand CMS but to design and build one, with all the little steps (and there are many), its a huge book, it is a book to consult.
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Most Helpful Customer Reviews on (beta) 14 reviews
43 of 46 people found the following review helpful
Buy it! 10 Jan 2002
By Ashley Friedlein - Published on
Format: Paperback
This is an excellent book. If you have anything to do with managing digital media, in particular if you are facing the enormous demands of managing content for a large web site, then this book will prove very valuable. I think the cover, and size of book, makes it appear a little too technical but I actually it is Project Managers, Producers, Marketing Managers, Editorial and Content teams, Analysts and the like who will benefit most.
It's certainly not a dummies guide and it's not the strategic musings of the latest e-guru: it is practical, applicable, sensible, informative, authoritative, realistic and, despite the 900+ pages, eminently readable. A great balance of process and practice. And, as you would expect, well organised and cross-referenced.
Content management is a BIG topic and if you haven't come up against it yet, you will. Without it, all those buzz words like `eCRM', `community' and `personalisation' just aren't possible. Content management addresses big, and growing, problems as well as opening up exciting new opportunities for multi-platform, personalised publishing. This big book is the best thing I've yet read to help you on your way.
Ashley Friedlein
CEO, e-consultancy
Author, "Web Project Management: Delivering Successful Commercial Web Sites"
29 of 30 people found the following review helpful
The most complete and authoritative reference book about CMS 20 Oct 2003
By Manny Hernandez - Published on
Format: Paperback
As a Project Manager with a mandate to come up with a Content Management System for my organization, over the course of the past three months I've found the CMS Bible by Boiko simply essential, as most of the other 'bible' tech books I've read have been. He provides a very robust framework that you can follow in your project, if you have the time to read through its almost 1000 pages.
First, he delves into a very thorough discussion about the more 'phylosophical' topics of content (what it is, what is data, what is metadata, etc.) and content management at large. If you haven't gotten your feet wet with a CMS project before, the first 10 chapters (175 pages) will get you soaked with the type of dilemmas you are bound to face when you work on a CMS.
Then, he provides what could be considered a "recipe" to put together a CMS successfully (though no two CMS projects are ever alike, but a lot of them have similar characteristics). There are a number of chapters and sections specifically devoted to the steps required to ensure a successful outsourcing of the project, but the framework he provides is not limited to it: you can perfectly apply it to an in-house implementation. Also, he tends to paint the largest possible picture (with all staff possible, etc.) but you can very easily scale it down to the size and shape of your organization.
In general, his framework goes back once and again to the concept of the "Wheel of Content Management" where he connects the spikes that allow the 'wheel' to move: goals and requirements, audiences, publications, authors, acquisition sources, workflow and staff and access structures, all revolving around the central content component classes with metadata as the outside of the wheel, serving as a container for it all.
He doesn't wrap up the book without devoting enough space to XML and its close cousin, the DTD. He even provides a small VB app to convert Word content to XML, and that's still "only" on page 788. If you haven't noticed by now, this book is MASSIVE, and if there's any issue with it, that would be it: the fact that you will need to devote a long time to processing it. But all in all, the book with its companion web site is an invaluable tool for all Project Managers who have in their hands the responsibility of giving birth to a CMS for their organizations.
30 of 33 people found the following review helpful
Should be given six stars 24 Feb 2002
By A Customer - Published on
Format: Paperback
Content management is a major task in my job - we integrate 2 ERP systems, web servers, 2 document management systems.... and there are plenty of places we could improve.
This book was a godsend. Almost every page has something that's relevant. Almost every page, I find myself thinking "I know exactly what you mean", or "Hey, we could really use that idea".
But despite all the useful information, it remains very generalised and extremely readable. Unlike many books of this kind, it doesn't dwell on specific products (or even programming languages) that will likely be out of date in twelve months. The focus is very much on concepts and best practices that will stand the reader in good stead for a long time.
I would go so far as to say this is the most helpful IT book I have bought in the past 12 months. Highly recommended.
71 of 86 people found the following review helpful
Exhaustive and repetitive 22 Aug 2002
By Ole Nørskov - Published on
Format: Paperback
While this book certainly offers valuable information it's repetitive to the point of being laughable.
A diligent editor with a pair of scissors could have improved the book vastly.
The constant cross referring is also pretty annoying - with a good index who needs it.
The illustrations are not just cheesy as stated by another reviewer - they are plain silly.
I'm easily bored - thus I hate books that spend page and page again on telling me what I will learn reading the coming pages - get to the point for crying out loud.
It seems that the book is written solely for web project managers in very, very, very large companies. In fact I doubt that any company would be able to afford a process so painstakingly slow as proposed in the book when choosing or developing a cms. If anyone would be foolish enough to do it they would find out that when they finally after 3 years of hard labour implement the system it's been surpassed a thousand times by new products.
Why then give generous 3 stars? Because the book did make me think. While I often disagree with Boiko at least I was forced to rethink a lot of concepts.
There's plenty of room for improvement for the second edition.
12 of 12 people found the following review helpful
A wonderful surprise 10 Feb 2002
By Michael McKee - Published on
Format: Paperback
When I buy technical books I hope for something that is logically laid out, to the point and understandable. I don't want to be insulted with geek humor. I don't want to be buried in jargon. And I certainly don't want to have the author use terms that won't be defined for a couple of chapters yet. I consider it a plus if I don't count my time in pots of coffee per chapter, just to keep my attention focused.
Considering the tedious nature of most writing in the information technology field, having such minimal expectations met is enough for me to rate a book highly. When the rare gem of a book such as Boiko's "Content Management Bible" comes along I no longer have enough stars to offer. On a scale of one to five, this book is at least an eight. The writing is not only competent but actually a pleasure to read. Boiko doesn't just convey information in a straight forward, easily comprehended manner, he makes the field of content management interesting.
This is not a cookbook of recipies or technology specific fixes but an incredible overview of the field, its problems, pitfalls and gotchas as well as its wisdom and growing edges. It is a high level treatment that empowers the mind set to start thinking of specific solutions. I got this book thinking it was just another dry set of instructions but found it inspires me to think more deeply and creativily in my work.
Boike makes excellent use of (cheesy but effective) illustrations and flow charts as well as offering an excellent and logical progression of information. If you need to manage content for a single medium or across multiple media you will be better prepared by digesting this book.
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