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Contemporary Strategy Analysis [Paperback]

Robert M. Grant (Author)

4.6 out of 5 stars See all reviews (16 customer reviews)

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Product details

Paperback: 560 pages
Publisher: Wiley-Blackwell; 5th Edition edition (1 Dec 2004)
Language English
ISBN-10: 1405119993
ISBN-13: 978-1405119993
Product Dimensions: 24.4 x 18.8 x 3 cm

Average Customer Review: 4.6 out of 5 stars See all reviews (16 customer reviews)

Amazon Bestsellers Rank: 169,052 in Books (See Top 100 in Books)
- #52 in Books > Business, Finance & Law > Reference & Education > Business Studies

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Product Description

Review

“Grant excels in combining accessibility and rigor in his coverage of difficult concepts in corporate strategy. His Contemporary Strategy Analysis is one of the best available textbooks for advanced undergraduates and MBAs.” George Yip, LondonBusinessSchool

"The new edition of Grant′s extraordinarily well–written textbook has the same accessible style as prior editions. This comprehensive textbook makes complicated material understandable and clear. The many new capsule examples of recent business events as well as text material based on new research keep the book completely up–to–date. The book also contains revisions of core materials for even greater clarity. Students rave about this book." Constance Helfat, Tuck School of Business at Dartmouth

"By skillfully weaving scholarly ideas with modern–day issues, Contemporary Strategy Analysis provides students of strategy with a leading edge textbook that links the practical realities of strategic management to the intellectual foundations of strategic thinking." Ari Ginsberg, New York University, Stern School of Business

Product Description

The new edition of this popular casebook considers current business theory in the context of real business situations.

Specially–written cases illuminate key concepts and techniques in strategic management.

Focuses on well–known companies from North America, Europe and Asia.

New case on Eni S.p.A. and the World oil and gas industry.

Updated cases include Laura Ashley Holdings PLC, DaimlerChrysler, the U.S. airline industry, Harley Davidson Inc., Wal–mart, Eurodisney, and the Virgin Group.

Designed to accompany the best–selling text, Contemporary Strategy Analysis, Fifth Edition (Blackwell, 2004).

Additional support is available at www.blackwellpublishing.com/grant. The website features Teaching Notes to accompany the case studies and a selection of downloadable cases.

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Inside This Book (Learn More)

First Sentence
Strategy is about winning. Read the first page

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Concordance

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Front Cover | Copyright | Table of Contents | Excerpt | Index

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Customer Reviews

16 Reviews

5 star:		(10)
4 star:		(5)
3 star:		(1)
2 star:		(0)
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Average Customer Review

4.6 out of 5 stars (16 customer reviews)

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Most Helpful Customer Reviews

18 of 19 people found the following review helpful:

5.0 out of 5 stars An excellent all rounder, 18 Nov 2000

By A Customer

This review is from: Contemporary Strategy Analysis: Concepts, Techniques, Applications (Blackwell Business) (Paperback)

I studied this book as part of the Strategy module for my MBA and found it comprehensive, thorough and relatively easy to read and digest.

There are many good strategy books that provide excellent insight into key parts of strategy, this one gives a solid grounding across all the disciplines (including work by Porter, Ansoff, Hamel & Prahalad, Ohmae, Chandler, BCG, McKinsey etc.).

Highly recommended for strategy students and executives looking to build a thorough and credible knowledge of the subject.

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3 of 3 people found the following review helpful:

5.0 out of 5 stars Excellent!, 5 Sep 2003

By A Customer

This review is from: Contemporary Strategy Analysis: Concepts, Techniques, Applications (Paperback)

I don't write alot of reviews but this one compelled me to share my thougths becuase it was so good. Recently completing my MBA, I read a few strategy books but put them all down after I bought this one. This is a clearly written, well-crafted book that elequently combines theory with real-world examples in an easy to understand and compelling way. Really good!

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9 of 10 people found the following review helpful:

5.0 out of 5 stars Excellent, 21 May 2004

James Naylor (Birmingham, England) - See all my reviews
(REAL NAME)

This review is from: Contemporary Strategy Analysis: Concepts, Techniques, Applications (Paperback)

I am an undergraduate degree level student (Business Studies).

"Contemporary Strategy Analysis: Concepts, Techniques, Applications" is an excellent book. I used it both in my first and final year. I really gets to grips with the key issues and provides a lot of depth. Not too difficult to read and if this is in a list of books for you to get, and you have to choose one, I definately recommend this one.

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› See all 16 customer reviews on Amazon.co.uk

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Most Recent Customer Reviews

5.0 out of 5 stars Good book
Very useful book. I bought the older edition as I did not see the need for the latest edition as it was very expensive and the only that has changed between the editions is the... Read more

Published 9 months ago by smarjo

5.0 out of 5 stars Accessible, Rigorous and Comprehensive
This was the core text on a recent Masters level Strategy course which I completed using the 6th Edition. Read more

Published 19 months ago by Sincere Seeker

3.0 out of 5 stars A curate's egg - Contemporary Strategy Analysis (Sixth Edition) is good in parts.
Contemporary Strategy Analysis

This book provides a good explanation of Porter's five forces and strategic groups. Read more

Published on 27 Dec 2009 by Maurice Starkey

4.0 out of 5 stars hard work - but worth it
a more intellectual approach - with more detail on some of the harder concepts

quite hard going though

the 7th ed is now out so dont buy the 6th

Published on 26 Oct 2009 by Publicis

5.0 out of 5 stars Great book
Great book, easy to read, easy to study and with lot of examples.

Highly reccomended!

Published on 10 Oct 2009 by Marco Croce

4.0 out of 5 stars Very good
Third year Business Studies at University of Edinburgh

Really good material backed up in every case with a useful practical example of a real company employing the... Read more

Published on 2 May 2009 by Mr. G. Johnstone

5.0 out of 5 stars Excellent Textbook for Strategy
An excellent MBA textbook that clarifies concepts with numerous examples. Students that need to quickly progress through strategy and fully grasp the path to competitive advantage... Read more

Published on 17 April 2009 by Aristidou Michalis

5.0 out of 5 stars Great Read
Logical, narrative flow with good illustrative examples included to demonstrate theory in practice.

Definitely worth the buy.

Published on 21 Mar 2009 by J. Huang

4.0 out of 5 stars strategic analysis
A very easy book to read with everyday situations used to explain the theory. A good book for anyone studing business Strategy, much more related to real Business situations than... Read more

Published on 4 Mar 2009 by anto

4.0 out of 5 stars A good book, but not a practical guide
I found this book to be extremely complete in terms of analysing all the relevant tools for strategic analysis and the different perspectives that need analysing. Read more

Published on 15 Feb 2009 by Nuno Almeida

› See all 16 customer reviews on Amazon.co.uk

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