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Contemporary Qualitative Market Research
 
 
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Contemporary Qualitative Market Research [Hardcover]

Wendy Gordon , Roy Langmaid

Price: £65.00 & this item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
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Product details

  • Hardcover: 280 pages
  • Publisher: Gower Publishing Ltd; Reprinted edition edition (23 Jun 1988)
  • Language English
  • ISBN-10: 056605115X
  • ISBN-13: 978-0566051159
  • Product Dimensions: 24.4 x 17.8 x 2.6 cm
  • Amazon Bestsellers Rank: 668,333 in Books (See Top 100 in Books)

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Wendy Gordon
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Inside This Book (Learn More)
First Sentence
WHAT IS QUALITATIVE RESEARCH? Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Amazon.com:  1 review
Mixed reactions 3 Dec 2011
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Format:Hardcover|Amazon Verified Purchase
The book is okay I guess. It has some valuable information, but it is written as if the writer was trying to win a poetry prize. I was looking for a tool for my work "market research", not some fancy, obviously British, writing. I still recommend the product if you're patient reading a lot of fluff.

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