Contemporary Marketing: 1999 (The Dryden Press Series in Marketing) [Paperback]

Louis E. Boone (Author), David L. Kurtz (Author)

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Product details

Paperback: 864 pages
Publisher: South-Western (24 Aug 1998)
Language English
ISBN-10: 003022313X
ISBN-13: 978-0030223136
Product Dimensions: 27.4 x 21.6 x 3 cm
Amazon Bestsellers Rank: 5,791,072 in Books (See Top 100 in Books)

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Product Description

Best-selling authors Boone and Kurtz continue to lead the market with their innovative, up-to-the-minute, student-friendly texts. This 1999 paperback edition is a completely updated version of the market-leading 1998 Contemporary Marketing Wired text at a reduced price. Equipped with the same standard-setting features and ancillaries as the hardbound version, this paperback is completely current, including all new opening vignettes, new boxes, and new examples.

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Amazon.com: 1 review

5 of 7 people found the following review helpful

This is the best book on marketing 21 Nov 1998

By Aamir Khan (aamir@brain.net.pk) - Published on Amazon.com

I am doing Masters in Business Admnistration. I read this book and found it the best book written on the subject of Marketing. Mr. Boone is simply the best, so is the book. The problem is that this book is too expensive for me to purchase. I issued this book from library. Being a student i can't afford this book.

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