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Consumption Economics: The New Rules of Tech [Hardcover]

J. B. Wood , Todd Hewlin , Thomas Lah
5.0 out of 5 stars  See all reviews (2 customer reviews)
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Product details

  • Hardcover: 232 pages
  • Publisher: Point B Inc (Nov 2011)
  • Language: English
  • ISBN-10: 0984213031
  • ISBN-13: 978-0984213030
  • Product Dimensions: 23 x 16 x 2.1 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: 96,601 in Books (See Top 100 in Books)

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Most Helpful Customer Reviews
1 of 1 people found the following review helpful
By Rolf Dobelli TOP 500 REVIEWER
The "Consumption Gap" is the difference between what enterprise technology companies deliver and what their corporate customers actually use. Just as you'll likely never understand - much less use - all the functions and features of your smartphone, computer or software, tech firms frustrate their corporate clients with unnecessary bells and whistles. But change is afoot, and tech companies must prepare for a radical industry reworking. Tech consultants J. B. Wood, Todd Hewlin and Thomas Lah detail the transformations wrought by recession, the cloud and consumer electronics, and offer tech suppliers practical advice on adapting to those changes. getAbstract applauds this treatise on how technology itself affects technology companies and recommends its long-term vision to all business managers.
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5.0 out of 5 stars Great book 2 Mar 2014
Format:Kindle Edition|Verified Purchase
Great insight into the future of the tech industry and cloud computing and how to adopt to the future challenges
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Most Helpful Customer Reviews on (beta) 4.6 out of 5 stars  38 reviews
7 of 8 people found the following review helpful
5.0 out of 5 stars Awesome roadmap for understanding the new dynamics of building technology businesses 19 Nov 2011
By Swinford - Published on
Format:Hardcover|Verified Purchase
Too often entreprenuers are using old concepts of how to build and grow companies in 2012 and beyond. Unfortunately, the entreprenuer's business models, go-to-market, pricing, and delivery models are all inefficient and wrong. Not only do the old models consume too much capital ... it is not how customers are buying today nor how the fastest growing companies are being successful.

This book clearly articulates the shift in thinking needed to be successful in the future. It is provocative, innovative and yet practical all at the same time. As a serial entreprenuer, angel investor and private equity investor ... this book is a roadmap on how to suceed in today's hyper competitive technology environment and how to create value while building a great business.

The authors have built businesses and advised the biggest and fastest growing technology companies in the world and now have shared their insights in a digestable and articulate manner.

A must read for entreprenuers, CEO's, CTO's, angel investors, Venture Capitalists, Private Equity, and public company investors who are building or buying great companies in the technology space (i.e. software, SaaS, Cloud, Social networking, ecommerce, internet and Web 2.0 companies). I always look for practical concepts to help the entreprenuers I work with ... this book didn't disappoint me.
4 of 4 people found the following review helpful
3.0 out of 5 stars Repetitive, Redundant Presentation of a Few Good Ideas 27 Dec 2012
By JO$EPH - Published on
Format:Kindle Edition|Verified Purchase
OK, OK I get it. You see the need for tech companies to become more connected with users, similar to how Facebook or Amazon does it. You see the need for them to revamp their offerings in the B2B world so that users are coaxed into new levels of usage an learning so as to exploit the value add of the software offering. You see the threat of commoditization of IT and want to re-introduce differentiation with Micro Transactions, moving IT purchases from CapEx to OpEx. Readers see that this would be a upending of the business model of Tech companies. Got it already! Have you provided an adequate roadmap of how we'll get to the new promised land you advocate? No way!
2 of 2 people found the following review helpful
5.0 out of 5 stars Consumption Economics is a Must Read! 9 Nov 2011
By Anthony - Published on
Consumption Economics helped me understand the new Global Digital landscape. The authors combine a unique blend of real world experience and academic research methodology to tell the story of what lies ahead for enterprise class information technology. This story is unfolding as we speak however the authors completely bring into focus the trends which as consumers we often overlook. If you work in Technical Support or Services in any capacity this book will give you a complete analysis of the major factors impacting the world economy. From my perspective it is not just a great read but a survival manual for any business executive that wants to start preparing for the major changes that await us.
2 of 2 people found the following review helpful
5.0 out of 5 stars Provacative: A Must Read for Service, Sales and Product Execs 8 Nov 2011
By Kevin R. - Published on
My executive director brought copies of this book back from the recent Technology Services World conference, and our entire service organization is reading it. Fascinating look at the impact of OnDemand, the shift from maintenance contracts to micro transactions in the cloud, and how companies must become more customer centric across sales, marketing, development AND service. Will definitely rankle those that hate change, but change is coming and this book will help technology firms be ready for the future.
1 of 1 people found the following review helpful
5.0 out of 5 stars Very likely future of tech sales/service 26 Jun 2013
By E. Tschosik - Published on
Format:Kindle Edition|Verified Purchase
I've been in tech since the mid-80's. Many of the frustrations they mention for customers today I have seen first hand. The direction of tech sales and services put forth in this book really seems very plausible to me, in some cases highly likely. The timeline offered late in the book is reasonable as well, though there is not much time devoted to "when" in this book. But, the likelihood of many of their theories seem more than reasonable to me. I might argue that one the key tenants in the book is around simplicity becoming king over complexity may be the viewpoint from the end user. But, the underbelly of the cloud could remain very complex for quite some time, and my never reach simplicity. You might say that complexity will be reduced for many organizations and users, but it is really be moved to the cloud provider networks and systems. I'm not sure they really say that in this book. This is a small point of contention for an otherwise very good look at the likely future of tech sales/service.
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