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Consumers, Mobile Phones and Service Providers in Saudi Arabia: Usage Behavior and Attitudes

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Consumers, Mobile Phones and Service Providers in Saudi Arabia: Usage Behavior and Attitudes [Paperback]

Marwan Alamri (Author)

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Product details

Paperback: 72 pages
Publisher: VDM Verlag Dr. M�ller (26 Nov 2010)
Language English
ISBN-10: 3639313100
ISBN-13: 978-3639313109
Product Dimensions: 15.2 x 22.9 x 0.4 cm

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Product Description

The purpose of this report is to communicate the results of a marketing research on the relationship between consumers, mobile phones and mobile phone service providers in Saudi Arabia. Further this report provides the reader with a comprehensive understanding of the different usage behaviors and attitudes of mobile phone consumers in Saudi Arabia toward mobile phones in general and each service provider. It also study on the relative importance of different attributes of mobile phones and the role mobile phones play in people's life. And it also throws light on the dimensions of satisfaction and dissatisfaction with mobile phones and service providers in Saudi Arabia.

About the Author

a bachelor degree in Marketing holder from King fahd University of petrolatum and minerals. 28 years old with a background in Marketing and finance work experience. currently working with a market leader company specializing in sea shipment including oil and gas, petrochemicals, general cargo and more.

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