Consumer Tribes and over 2 million other books are available for Amazon Kindle . Learn more
£33.99
FREE Delivery in the UK.
In stock.
Dispatched from and sold by Amazon.
Gift-wrap available.
Quantity:1
Consumer Tribes has been added to your Basket
Trade in your item
Get a £5.69
Gift Card.
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Consumer Tribes Paperback – 21 May 2007

1 customer review

See all 2 formats and editions Hide other formats and editions
Amazon Price New from Used from
Kindle Edition
"Please retry"
Paperback
"Please retry"
£33.99
£22.74 £26.19
£33.99 FREE Delivery in the UK. In stock. Dispatched from and sold by Amazon. Gift-wrap available.

Frequently Bought Together

Consumer Tribes + The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires (Routledge Interpretive Marketing Research)
Price For Both: £76.98

Buy the selected items together


Trade In this Item for up to £5.69
Trade in Consumer Tribes for an Amazon Gift Card of up to £5.69, which you can then spend on millions of items across the site. Trade-in values may vary (terms apply). Learn more

Product details

  • Paperback: 360 pages
  • Publisher: Routledge (21 May 2007)
  • Language: English
  • ISBN-10: 0750680245
  • ISBN-13: 978-0750680240
  • Product Dimensions: 15.6 x 2.1 x 23.4 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 368,860 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

About the Author

Bernard Cova is Professor of Marketing at Euromed Marseilles - School of Management, France and Visiting Professor at Università Bocconi, Milan, Italy. A pioneer in the Consumer Tribes field since the early nineties, his internationally-influential research has emphasized what he calls "the Latin approach" of tribal marketing. His work on this topic has been published in the International Journal of Research in Marketing, the European Journal of Marketing, Marketing Theory and the Journal of Business Research.

A member of many tribes, Robert V. Kozinets is Associate Professor of Marketing at York University's Schulich School of Business in Toronto, Canada. His tribal affiliations include consumer researchers, anthropologists, media scholars, Trekkers, Burners, coffee connoisseurs, modern primitives, Star Woids, X-Philes, greens, gamers, activists, technophiles, videophiles, technopagans, netnographers, and bloggers-and he has written about most of them in his research. That research has been published in journals such as the Journal of Marketing, the Journal of Consumer Research, the Journal of Marketing Research, and the Journal of Retailing. His blog and much more detail is available on his website at www.kozinets.net.

Avi Shankar is a Senior Lecturer in Marketing and Consumer Research in one of the UK's premier schools of management at the University of Bath. His research applies social theory to the analysis of marketing and marketing related phenomenon, studies of tribal forms of consumption and most recently investigations into the management of pleasure in consumer culture. His work has been published in a variety of journals including: European Journal of Marketing; Consumption, Markets and Culture; Marketing Theory and the Journal of Marketing Management.

Inside This Book

(Learn More)
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index
Search inside this book:

Customer Reviews

5.0 out of 5 stars
5 star
1
4 star
0
3 star
0
2 star
0
1 star
0
See the customer review
Share your thoughts with other customers

Most Helpful Customer Reviews

Format: Paperback Verified Purchase
Covers all aspects - best on the market I have read so far.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again


Feedback