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Consumer Psychology for Marketing
Gordon Foxall (Author), Ronald E. Goldsmith (Author), Stephen Brown (Author) Average Customer Review:   (2)
In stock This item Delivered FREE in the UK with Super Saver Delivery. £40.99 £38.94
Product Description
The second edition of this successful textbook continues to offer a sophisticated treatment of consumer psychology which is directly related to the concerns of marketing management, especially in terms of market segmentation, product positioning and new product development. It has an international... Read More |
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