Join Amazon Prime and get unlimited Free One-Day Delivery. Already a member? Sign in.
|
Frequently Bought Together
Customers Who Bought This Item Also Bought
The Social Psychology of Consumer Behaviour (Applying Social Psychology) by Richard Bagozzi |
by David A. Statt
|
Handbook of Consumer Psychology (Marketing and Consumer Psychology Series) by Curtis P. Haugtvedt |
Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely |
How Customers Think: Essential Insights into the Mind of the Market by Gerald Zaltman |
Product details
Would you like to update product info or give feedback on images?
|
Customers Viewing This Page May Be Interested in These Sponsored Links(What is this?) |
Product Description
Product Description
This 2nd edition continues to offer a treatment of consumer psychology which is directly related to the concerns of marketing management, especially in terms of market segmentation, product positioning and new product development. It has an international approach which is reflected in language, examples and scope. It also has a comprehensive and up-to-date coverage of literature and recent research. The new edition takes into account past reviewers' and users' comments by reducing the amount of material on adaptive/innovative cognitive style and replaces this with a wider range of material on the theme of personality and new product phrase. Also the new edition, unlike the last, includes end-of-chapter questions and suggested further reading.
This 2nd edition continues to offer a treatment of consumer psychology which is directly related to the concerns of marketing management, especially in terms of market segmentation, product positioning and new product development. It has an international approach which is reflected in language, examples and scope. It also has a comprehensive and up-to-date coverage of literature and recent research. The new edition takes into account past reviewers' and users' comments by reducing the amount of material on adaptive/innovative cognitive style and replaces this with a wider range of material on the theme of personality and new product phrase. Also the new edition, unlike the last, includes end-of-chapter questions and suggested further reading.
Inside This Book
(Learn More)
First Sentence
The increasing pressures of highly competitive marketing environments make it imperative that firms understand consumers and, in particular, consumer decision making as they seek to gain competitive advantage. Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
The increasing pressures of highly competitive marketing environments make it imperative that firms understand consumers and, in particular, consumer decision making as they seek to gain competitive advantage. Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Suggested Tags from Similar Products(What's this?)Be the first one to add a relevant tag (keyword that's strongly related to this product)
|
What Do Customers Ultimately Buy After Viewing This Item?
 |
94% buy the item featured on this page: Consumer Psychology for Marketing £38.94 |
 |
6% buy The Social Psychology of Consumer Behaviour (Applying Social Psychology)£22.79 |
Customer Reviews
|
Share your thoughts with other customers:
|
|||||||||
Most Helpful Customer Reviews
Share your thoughts with other customers: Create your own review
|
 |
Customer Discussions
Beta (What's this?)|
This product's forum
(0 discussions)
Ask questions, Share opinions, Gain insight
Active discussions in related forums
|
Related forums
|
|||||||||||||||||||||
Listmania!
Look for similar items by category
- Books > Business, Finance & Law > Management
- Books > Business, Finance & Law > Sales & Marketing > Advertising
- Books > Business, Finance & Law > Sales & Marketing > Market Research
- Books > Business, Finance & Law > Sales & Marketing > Product Management
- Books > Business, Finance & Law > Sales & Marketing > Research
- Books > Health, Family & Lifestyle > Psychology & Psychiatry > Social & Developmental Psychology > Social
- Books > Society, Politics & Philosophy > Social Sciences > Social Issues > Consumer Issues
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
Health & Beauty at Amazon.co.uk |
Treat Someone
With an Amazon.co.uk Gift Certificate, you can get them what they want (even if you don't know what that is). |
|||||||||
| |||||
Your Recent History
(What's this?)|
You have no recently viewed items or searches.
After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in. Look to the right column to find helpful suggestions for your shopping session. |
Continue Shopping: Top Sellers
| ||||
Amazon Home | |
| International Sites: United States | Germany | France | Japan | Canada | China | |
| Business Programs: Sell on Amazon | Fulfilment by Amazon | Join Associates | Join Advantage | |
| Customer Service | Help | View Basket | Your Account | |
| About Amazon.co.uk | Careers at Amazon | |
| Conditions of Use & Sale | Privacy Notice © 1996-2009, Amazon.com, Inc. and its affiliates |