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Product Description
This 2nd edition continues to offer a treatment of consumer psychology which is directly related to the concerns of marketing management, especially in terms of market segmentation, product positioning and new product development. It has an international approach which is reflected in language, examples and scope. It also has a comprehensive and up-to-date coverage of literature and recent research. The new edition takes into account past reviewers' and users' comments by reducing the amount of material on adaptive/innovative cognitive style and replaces this with a wider range of material on the theme of personality and new product phrase. Also the new edition, unlike the last, includes end-of-chapter questions and suggested further reading.
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Most Helpful Customer Reviews
2 of 2 people found the following review helpful:
4.0 out of 5 stars
read the book!,
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This review is from: Consumer Psychology for Marketing (Paperback)
As a psychology graduate considering a career in Consumer Psychology i found this book provided a well written fascinating insight into the world of both marketing and Consumer Psychology. Excellent read!Would definately recommend.
1 of 9 people found the following review helpful:
1.0 out of 5 stars
Haven't recieved the book yet,
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This review is from: Consumer Psychology for Marketing (Paperback)
I'm very dissappointed with the seller of this book. Till date i haven't recieved the book yet, after paying..... I was told i wold get it within 5 days and its going to 1 month now..... This is sad, i wont buy any book from them again.... If the book was not available, at least they would have informed me, but i didn't hear a single word from them.....
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