- Hardcover: 244 pages
- Publisher: Cengage Learning EMEA (10 Mar 1994)
- Language English
- ISBN-10: 0415046734
- ISBN-13: 978-0415046732
- Product Dimensions: 25.4 x 19.7 x 3.2 cm
- Average Customer Review: 2.5 out of 5 stars See all reviews (2 customer reviews)
- Amazon Bestsellers Rank: 2,404,490 in Books (See Top 100 in Books)
- See Complete Table of Contents
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More About the Author
Product Description
Product Description
This text shows how psychology can make sense of consumer behaviour, arguing that traditional segmentation criteria are not always appropriate in a world growing ever more fluid and complex. The work explores information processing; the influence of personality and style on consumer choice; sex symbolism; situational and social contexts; and retail environments. This analysis is related to practical needs of the modern marketing manager, offering a blend of theory and practice.
About the Author
Gordon Foxall is a Professor of Consumer Research at the Department of Commerce, University of Birmingham and Director of the Consumer Research Unit at the Birmingham Business School. Florida State University, College of Business
--This text refers to the
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Customer Reviews
Most Helpful Customer Reviews
2 of 2 people found the following review helpful
Format:Paperback
As a psychology graduate considering a career in Consumer Psychology i found this book provided a well written fascinating insight into the world of both marketing and Consumer Psychology. Excellent read!Would definately recommend.
1 of 9 people found the following review helpful
Format:Paperback
I'm very dissappointed with the seller of this book. Till date i haven't recieved the book yet, after paying..... I was told i wold get it within 5 days and its going to 1 month now..... This is sad, i wont buy any book from them again.... If the book was not available, at least they would have informed me, but i didn't hear a single word from them.....
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