 Trade In this Item for up to £0.35
Trade in Consumer Kids: How big business is grooming our children for profit for an Amazon.co.uk gift card of up to £0.35, which you can then spend on millions of items across the site. Trade-in values may vary (terms apply). Find more products eligible for trade-in.
|
Watch the author talk about this book in Windows Media Player format:
Frequently Bought Together
Product details
|
More About the Author
Product Description
Review
The targeting of children for commercial purposes, using as they do all the seductive wizardry of modern technology, creates shoppers instead of citizens, and has become a rampant contagion, an abuse that corrodes a child's liberty of thought and being and erodes individuality and humanity. As a tool of propaganda and indoctrination such commercial pressure on the young is effective and powerful because it is insidious. Many of us have felt this to be true for a long time. Here is a vitally important book that proves the case conclusively. Every MP should read it, every minister, every family. --Michael Morpurgo
Anyone concerned with children should read this book. It is fascinating and disturbing at the same time. --Chris Kelly, Chair of NSPCC
Most parents would be shocked by the scale and sophistication of today's marketing to children. This is a landmark book, full of ideas and solutions for reclaiming childhood for children. --Oliver James
Anyone concerned with children should read this book. It is fascinating and disturbing at the same time. --Chris Kelly, Chair of NSPCC
Most parents would be shocked by the scale and sophistication of today's marketing to children. This is a landmark book, full of ideas and solutions for reclaiming childhood for children. --Oliver James
Book Description
The first book to expose just how our kids are targeted as consumers and why it matters for us all.
Inside This Book
(Learn More)
Tags Customers Associate with This Product(What's this?)Click on a tag to find related items, discussions, and people.
|
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
What Other Items Do Customers Buy After Viewing This Item?
Customer Reviews
|
Share your thoughts with other customers:
|
||||||||||||||||||||||
|
Most Helpful Customer Reviews
3 of 3 people found the following review helpful:
5.0 out of 5 stars
Compulsive Reading...Turn Off Your TV and Read It!,
By
This review is from: Consumer Kids: How big business is grooming our children for profit (Paperback)
Compelling expose of the tactics employed by big business and commercial interests to target young people. Methods range from the sneaky/underhand to the frighteningly devious. Great that the authors have used young people's views/quotes and a variety of interesting research.
Also very readable and hard to put down. For me, this book coupled with "The Disappearance Of Childhood" by Neil Postman answers much of the questions about what is going wrong with young people in society. The book also provides some appropriate responses/solutions for society, parents and children.
2 of 2 people found the following review helpful:
4.0 out of 5 stars
pretty good but been done better elsewhere,
By
This review is from: Consumer Kids: How big business is grooming our children for profit (Paperback)
As much as I like this sort of book, I do feel that perhaps this book was a little one-sided. I wouldn't give it two stars though because these sorts of books shouldn't be so casually rejected for attempting to change the world. Juliet Schor's Born to Buy is a better read.
1 of 1 people found the following review helpful:
5.0 out of 5 stars
An absolute must read for any parent,
This review is from: Consumer Kids: How big business is grooming our children for profit (Paperback)
This is a fantastic book about a very important topic. As parents it is important to arm us with the insight in this book so we can protect our children against the tide of consumerism that they are likely to grow up in.
Share your thoughts with other customers: Create your own review
|
Most Recent Customer Reviews |
Customer Discussions
|
This product's forum
Active discussions in related forums
Search Customer Discussions
|
Related forums
|
Listmania!
Look for similar items by category
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
|
