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The targeting of children for commercial purposes, using as they do all the seductive wizardry of modern technology, creates shoppers instead of citizens, and has become a rampant contagion, an abuse that corrodes a child's liberty of thought and being and erodes individuality and humanity. As a tool of propaganda and indoctrination such commercial pressure on the young is effective and powerful because it is insidious. Many of us have felt this to be true for a long time. Here is a vitally important book that proves the case conclusively. Every MP should read it, every minister, every family. --Michael Morpurgo
Anyone concerned with children should read this book. It is fascinating and disturbing at the same time. --Chris Kelly, Chair of NSPCC
Most parents would be shocked by the scale and sophistication of today's marketing to children. This is a landmark book, full of ideas and solutions for reclaiming childhood for children. --Oliver James
Anyone concerned with children should read this book. It is fascinating and disturbing at the same time. --Chris Kelly, Chair of NSPCC
Most parents would be shocked by the scale and sophistication of today's marketing to children. This is a landmark book, full of ideas and solutions for reclaiming childhood for children. --Oliver James
Book Description
The first book to expose just how our kids are targeted as consumers and why it matters for us all.
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Most Helpful Customer Reviews
3 of 3 people found the following review helpful
Format:Paperback
Compelling expose of the tactics employed by big business and commercial interests to target young people. Methods range from the sneaky/underhand to the frighteningly devious. Great that the authors have used young people's views/quotes and a variety of interesting research.
Also very readable and hard to put down.
For me, this book coupled with "The Disappearance Of Childhood" by Neil Postman answers much of the questions about what is going wrong with young people in society. The book also provides some appropriate responses/solutions for society, parents and children.
Also very readable and hard to put down.
For me, this book coupled with "The Disappearance Of Childhood" by Neil Postman answers much of the questions about what is going wrong with young people in society. The book also provides some appropriate responses/solutions for society, parents and children.
2 of 2 people found the following review helpful
Format:Paperback
As much as I like this sort of book, I do feel that perhaps this book was a little one-sided. I wouldn't give it two stars though because these sorts of books shouldn't be so casually rejected for attempting to change the world. Juliet Schor's Born to Buy is a better read.
1 of 1 people found the following review helpful
Format:Paperback
This is a fantastic book about a very important topic. As parents it is important to arm us with the insight in this book so we can protect our children against the tide of consumerism that they are likely to grow up in.
Most Recent Customer Reviews
Compelling examiination of cynical marketing to children
Gripping from the first page, this is book is a compelling exposé which reveals the extent to which corporations are prepared to act in ethically dubious ways in the pursuit... Read more
Published 18 months ago by Alex.Dew
Warning - contains excessive repetition
The topic is noble enough and the authors' observations are generally interesting, but what really lets this book down is the writing. Read more
Published on 16 Feb 2009 by Juan Iglesias
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