£8.99
FREE Delivery in the UK on orders over £10.
Usually dispatched within 1 to 3 weeks.
Dispatched from and sold by Amazon.
Gift-wrap available.
Quantity:1
Consumer Kids: How big bu... has been added to your Basket
Trade in your item
Get a £1.19
Gift Card.
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

Consumer Kids: How big business is grooming our children for profit Paperback – 29 Jan 2009


See all formats and editions Hide other formats and editions
Amazon Price New from Used from
Paperback
"Please retry"
£8.99
£6.13 £4.23
£8.99 FREE Delivery in the UK on orders over £10. Usually dispatched within 1 to 3 weeks. Dispatched from and sold by Amazon. Gift-wrap available.

Special Offers and Product Promotions


  • Watch the author talk about this book in Windows Media Player format: dial-up | broadband.


Frequently Bought Together

Consumer Kids: How big business is grooming our children for profit + Born to Buy: The Commercialized Child and the New Consumer Culture: The Commercialised Child and the New Consumer Culture + Consumed: How Markets Corrupt Children, Infantilize Adults and Swallow Citizens Whole
Price For All Three: £28.78

Some of these items are dispatched sooner than the others.

Buy the selected items together



Trade In this Item for up to £1.19
Trade in Consumer Kids: How big business is grooming our children for profit for an Amazon Gift Card of up to £1.19, which you can then spend on millions of items across the site. Trade-in values may vary (terms apply). Learn more

Product details

  • Paperback: 400 pages
  • Publisher: Constable (29 Jan 2009)
  • Language: English
  • ISBN-10: 1845298802
  • ISBN-13: 978-1845298807
  • Product Dimensions: 12.7 x 2.3 x 20.3 cm
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Bestsellers Rank: 201,791 in Books (See Top 100 in Books)

More About the Author

Discover books, learn about writers, and more.

Product Description

Review

A vitally important book ... Every MP should read it, every minister, every family. (Michael Morpurgo)

Most parents would be shocked by the scale and sophistication of today's marketing to children. This is a landmark book, full of ideas and solutions for reclaiming childhood for children. (Oliver James, author of They F**k You Up and Affluenza)

Anyone concerned with children should read this book. It is fascinating and disturbing at the same time. (Chris Kelly, Chair of NSPCC)

An important book (Tribune)

Book Description

The first book to expose just how our kids are targeted as consumers and why it matters for us all.

Inside This Book (Learn More)
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Search inside this book:

Customer Reviews

4.3 out of 5 stars
Share your thoughts with other customers

Most Helpful Customer Reviews

4 of 4 people found the following review helpful By T. Lane on 26 Dec 2009
Format: Paperback
Compelling expose of the tactics employed by big business and commercial interests to target young people. Methods range from the sneaky/underhand to the frighteningly devious. Great that the authors have used young people's views/quotes and a variety of interesting research.

Also very readable and hard to put down.

For me, this book coupled with "The Disappearance Of Childhood" by Neil Postman answers much of the questions about what is going wrong with young people in society. The book also provides some appropriate responses/solutions for society, parents and children.
1 Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
2 of 2 people found the following review helpful By O. Neale on 14 Mar 2009
Format: Paperback
As much as I like this sort of book, I do feel that perhaps this book was a little one-sided. I wouldn't give it two stars though because these sorts of books shouldn't be so casually rejected for attempting to change the world. Juliet Schor's Born to Buy is a better read.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
5 of 6 people found the following review helpful By Juan Iglesias on 16 Feb 2009
Format: Paperback
The topic is noble enough and the authors' observations are generally interesting, but what really lets this book down is the writing. Ed Mayo and Agnes Nairn constantly tell you what you're about to read followed by a recap of what you have just read. After 50 pages, it becomes insulting. It reads like a school essay which struggles to reach its minimum word target: padded to the nth degree.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again


Feedback