- Hardcover: 370 pages
- Publisher: John Wiley & Sons; 1 edition (21 Nov. 2005)
- Language: English
- ISBN-10: 0471703591
- ISBN-13: 978-0471703594
- Product Dimensions: 16.3 x 3.2 x 22.9 cm
- Average Customer Review: 3.5 out of 5 stars See all reviews (4 customer reviews)
- Amazon Bestsellers Rank: 564,698 in Books (See Top 100 in Books)
- See Complete Table of Contents
Consumer-Centric Management: How to Increase Profits by Managing Categories Based on Consumer Needs Hardcover – 21 Nov 2005
|New from||Used from|
- Choose from over 13,000 locations across the UK
- Prime members get unlimited deliveries at no additional cost
- Find your preferred location and add it to your address book
- Dispatch to this address when you check out
Frequently Bought Together
Customers Who Bought This Item Also Bought
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your e-mail address or mobile phone number.
"It provides an insight into how they [companies such as Hershey and Hewlett–Packard] have used category management to succeed and how to apply their methods in your own organisation." ( Supply Management, April 2006)
"... provides an insight into how ... companies ... have used category management to succeed ... how to apply their methods in your ... organisation." ( Supply Management, April 2006)
From the Inside Flap
In recent years, new technologies, new approaches, and new research have significantly al–tered the category management landscape.
In addition to a comprehensive review of the discipline, Consumer–Centric Category Management offers guidance in the form of real success stories from top brands like General Mills, Chiquita, Hershey, and Hewlett–Packard. You′ll learn how they use category management to succeed and how you can apply their success to your own efforts.
Arguing that category managerstoo often neglect the most important part of the equation the consumer this indispensable guide helps marketers keep up with the evolution of category management without abandoning the proven basics. Marketers who want to win in today′s cutthroat marketplace should start here.See all Product Description
Inside This Book(Learn More)
What Other Items Do Customers Buy After Viewing This Item?
Top Customer Reviews
The book is in to halves, the first half covers a Category management and is totally informative and well written. The other half is success stories and you should find one that covers what you are trying to do. I did but I wanted to know more about how they did, and thats where it stops, you are left none the wiser.
It concludes with a discussion on the future of Category Management which is all well and good but I'm stuck on the present.
There really is room for another book covering forecasting/replenishment and maybe using AC Nielsens Spaceman in category management.
Most Helpful Customer Reviews on Amazon.com (beta)
It is not surprising to see of the companies and people involved in this book. It's disappointing to get through it and not hear from some of the great companies doing great work today. More people should share what they're doing.
The authors take great care to list the different tools used by each company. Kind in mind who who sponsored the book and realize that their are other tools at work in this industry.
Mark it up and keep it around. It has a great index and will serve as a good reference tool.
At the end of your reading you'll understand the importance of shoppers in the FMCG business, wich is the functionallity of decision trees, what's next beyond category management (trip management). Why is so important to understand shopper's behavior to achieve succesful exhibits and boost your sales.