- Paperback: 96 pages
- Publisher: Hodder Arnold; 2nd Revised edition edition (27 Sep 2002)
- Language English
- ISBN-10: 0340849711
- ISBN-13: 978-0340849712
- Product Dimensions: 19.2 x 12.8 x 1.2 cm
- Amazon Bestsellers Rank: 983,663 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
Product Description
With the minimum of jargon, this book presents the fundamental principles derived from sound research. Outlines of these principles are then followed by clear advice on their practical implications. Each day a different aspect of behaviour or marketing is covered. It also covers: basic psychological processes of consumers and their implications; consumers attitude to money; purchasing behaviour; different types of consumer; product branding and retailing; advertising; and, negative effects of consumption.
About the Author
Susan Cave has worked as an occupational psychologist, and is presently employed in education at the University of Kent. She is an experienced lecturer and examiner in psychology at all levels, and has published texts on environmental psychology and therapeutic approaches in psychology, as well as a range of material for teachers.
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