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Consumer Behaviour: SAGE Publications
 
 

Consumer Behaviour: SAGE Publications [Kindle Edition]

Jim Blythe

Print List Price: 39.99
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Product Description

Review

'Blythe writes as he speaks - a no-nonsense approach to engaging students and conveying key information on consumer behaviour. An excellent text, in true Jim Blythe style!'
Zubin Sethna, Principal Lecturer in Marketing
University of Bedfordshire Business School, UK

Product Description

Electronic Inspection Copy available for instructors here



Why do you choose the things you buy – such as this textbook, a smartphone or an item of clothing? How often, where, and instead of what? What do you consider a boring necessity or a fun luxury? What do you do with products once you’ve purchased them? When do you decide to chuck them and why?

As a consumer you make conscious and unconscious decisions, nonstop, every day of your life. This is Consumer Behaviour!


This friendly, lively full colour text will support you through your course and help you to get the best possible grade for future employment. It even has How to Impress Your Examiner boxes in each chapter. There are lots of case studies along the way from global brands such as Facebook, Apple and Amazon Kindle, and Consumer Behaviour in Action boxes in every chapter to show you how it works in the real world.


 If you want to be top of the class you can push yourself that little bit further by reading the Challenging the Status Quo asides which will help your critical thinking and problem solving skills. These are key skills that employers look for in graduates, so practicing now will help set you apart from the pack and boost your employability. You could also dip into the Further Reading resources to help you with essays and exam revision – using these is a sure route to better grades.


 Visit the companion website www.sagepub.co.uk/blythe for extra materials including multiple choice questions to test yourself and Jim’s pick of Youtube videos that make the examples in each chapter come alive!


 


Product details

  • Format: Kindle Edition
  • File Size: 20829 KB
  • Print Length: 472 pages
  • Page Numbers Source ISBN: 1446266451
  • Publisher: SAGE Publications Ltd; Second Edition edition (21 Nov 2013)
  • Sold by: Amazon Media EU S. r.l.
  • Language: English
  • ASIN: B00GXCVQZ2
  • Text-to-Speech: Enabled
  • X-Ray:
  • Amazon Bestsellers Rank: #256,507 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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More About the Author

Jim Blythe has been a Merchant Navy officer, ladies' hairdresser, business consultant, rock musician, truck driver, company director, and playwright. All before becoming an academic! He's currently trying to learn to grow vegetables, with limited success, has started playing drums in a samba band, and is about to study for a degree in modern languages. You'll certainly be entertained by Jim's experiences and passion for learning.

Jim has written 18 books, over 50 journal articles, and has contributed chapters to 8 other books. He has also written open-learning packs for international training organisations, has been a senior examiner for the Chartered Institute of Marketing, holds four real degrees and one fake one, and therefore feels somewhat irritated that he is mainly known for winning the Cardiff heat of Come Dine With Me. Perhaps this latest edition of Consumer Behaviour will redress the balance a bit.

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