Buy Used
£0.01
+ £2.80 UK delivery
Used: Very Good | Details
Condition: Used: Very Good
Comment: Ships from the UK. Former Library books. Great condition for a used book! Minimal wear. 100% Money Back Guarantee. Your purchase also supports literacy charities.
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Consumer Behaviour: Buying, Having, and Being (The Prentice Hall international series in marketing) Hardcover – 13 Jun 2001

2 customer reviews

See all 9 formats and editions Hide other formats and editions
Amazon Price New from Used from
Hardcover, 13 Jun 2001
£24.43 £0.01
Paperback
"Please retry"
£0.01



Product details

  • Hardcover: 570 pages
  • Publisher: Prentice Hall; 5 edition (13 Jun. 2001)
  • Language: English
  • ISBN-10: 013091360X
  • ISBN-13: 978-0130913609
  • Product Dimensions: 28.1 x 20.2 x 2.6 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: 856,040 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

Michael R. Solomon, Ph.D. is Professor of Marketing and Director of the Center for Consumer Research in the Haub School of Business at Saint Joseph's University in Philadelphia. He also is Professor of Consumer Behaviour at the Manchester School of Business, The University of Manchester, U.K. Prior to joining the St. Joe's faculty in Fall 2006, he was the Human Sciences Professor of Consumer Behavior, at Auburn University and he served as Chairman of the Department of Mar¬keting in the School of Business at Rutgers University, New Brunswick, NJ. Prof. Solomon began his academic career in the Graduate School of Business Administration at New York University, where he also served as Associate Director of NYU's Insti¬tute of Retail Management. He earned B.A. degrees in Psychology and Sociology magna cum laude at Brandeis University in 1977, and a Ph.D. in Social Psychology at The University of North Carolina at Chapel Hill in 1981. He was awarded the Fulbright/FLAD Chair in Market Globalization by The U.S. Fulbright Commission and the Government of Portugal.

Prof. Solomon's primary research interests include consumer behavior and lifestyle issues, branding strategy, the symbolic aspects of products, the psychology of fashion, marketing applications of virtual worlds and the development of visually-oriented online research methodologies. He has published numerous articles on these and related topics in academic journals, and he has delivered invited lectures on these subjects in The United Kingdom, Scandinavia, Australia, and Latin America. His research has been funded by the American Academy of Advertising, the American Marketing Association, U.S. Department of Agriculture, the International Council of Shopping Centers, the Direct Selling Educational Foundation and the U.S. Department of Commerce. . He currently sits on the Editorial Boards of the Journal of Consumer Behaviour, the Journal of Retailing, and The European Business Review, and he recently completed an elected six-year term on the Board of Governors of the Academy of Marketing Science. Prof. Solomon has been recognized as one of the fifteen most widely-cited scholars in the academic behavioral sciences/fashion literature, and as one of the ten most productive scholars in the field of advertising and marketing communications.

Prof. Solomon received the Cutty Sark Men's Fashion Award for his research on the psychological aspects of clothing. He is Editor of The Psychology of Fashion and Co Editor of The Serv¬ice Encounter: Managing Employee/Customer Interaction in Services Businesses, both published by Lexington Books. His textbook, Consumer Behavior: Buying, Having, and Being, published by Prentice Hall is widely used in universities throughout North America, Europe, and Australasia and is now in its eighth edition. The text has been translated into several languages including Spanish, Portuguese, Czech, German, French, Russian, Chinese and Korean, and separate European , Australian and Canadian versions are the market leaders in those areas. Prof. Solomon's text, Marketing: Real People, Real Choices was published in its sixth edition by Prentice Hall in October 2008 and is currently one of the five most widely-adopted Principles of Marketing texts. Soundview Executive Summaries named his trade book, Conquering Consumerspace: Marketing Strategies for a Branded World, (AMACOM) one of the best business books of 2004. He is the first author of LAUNCH! Advertising and Promotion in Real Time (Flat World Knowledge), which is the first open platform commercial textbook. His most recent trade book, The Truth about What Customers Want , was published in October 2008 by FT (Financial Times) Press.

Prof. Solomon is a frequent contributor to mass media. His feature articles have appeared in Psychology Today, Gentleman's Quarterly and Savvy. He is often quoted in national magazines and newspapers, including News¬week, The New York Times, USA Today, and The Wall Street Journal. He has appeared on television and radio to comment on consumer behavior issues, including "The Today Show," "Good Morning America," CNBC, Channel One, "Inside Edition," "Newsweek on the Air," The Wall Street Journal Radio Network, the Entrepreneur Sales and Marketing Show, the WOR Radio Network and National Public Radio.

Prof. Solomon has provided input as a marketing consultant and an expert witness to a variety of organiza¬tions on issues related to consumer behavior, branding, services marketing, retailing and advertising. His clients have included Armstrong World Industries, Bayer Healthcare, Celanese, Gap, Inc., Hakuhodo Advertising (Tokyo), H&M, Intel, Johnson & Johnson, Kayser Roth, Levi Strauss, Prudential Securities, State Farm, United Airlines, DuPont, Black & Decker, eBay, PPG Industries, Visa, VF Corp., Timberland, and Calvin Klein. Prof. Solomon is in demand as a speaker to business groups; he has delivered keynote addresses to numerous organizations including Microsoft, The Cosmetics, Toiletries, and Fragrances Association, Experian, Dentsu, Inc. (Tokyo), The Fragrance Foundation, The Point of Purchase Advertising Institute (POPAI), IBM,The International Furnishings and Design Association, The Japan Marketing Association, The SAS Institute, The National Kitchen and Bath Association, NCR Corporation, Symantec, The Toy Industry Association, The U.S. Army, The Vision Council of America, Self magazine, and U.S. Cellular. He has addressed numerous international marketing conferences in countries including Argentina, Australia, Brazil, Egypt, Germany, Japan, Mexico, Peru, Poland, Sweden and Turkey.

msolom01@sju.edu


Product Description

About the Author

Michael R. Solomon, Ph.D., is Human Sciences Professor of Consumer Behavior in the Department of Consumer Affairs, College of Human Sciences, at Auburn University. Prior to joining Auburn in 1995, he was Chairman of the Department of Marketing in the School of Business at Rutgers University, New Brunswick, New Jersey. He earned B.A. degrees in Psychology and Sociology magna cum laude at Brandeis University in 1977, and a Ph.D. in Social Psychology at the University of North Carolina at Chapel Hill in 1981. He received the Cutty Sark Men's Fashion Award for his research on the psychological aspects of clothing. In 1996 he was awarded the Fulbright/FLAD Chair in Market Globalization by the U.S. Fulbright Commission and the Government of Portugal.

Prof. Solomon's primary research interests include consumer behavior and lifestyle issues, online research methodologies, the symbolic aspects of products, the psychology of fashion, decoration, and image, and services marketing. He has published numerous articles on these and related topics in academic journals, and he has delivered invited lectures on these subjects in the United Kingdom, Scandinavia, Australia, and Latin America. His research has been funded by the American Academy of Advertising, the American Marketing Association, the U.S. Department of Agriculture, and the U.S. Department of Commerce. He currently sits on the editorial boards of the Journal of Consumer Behaviour and the Journal of Retailing, and he serves on the Board of Governors of the Academy of Marketing Science. Prof. Solomon was ranked as one of the fifteen most widely cited scholars in the academic behavioral sciences/fashion literature, and as one of the ten most productive researchers in the field of advertising and marketing communications.

In addition to his academic activities, Prof. Solomon is a frequent contributor to mass media. His feature articles have appeared in such magazines as Psychology Today, Gentleman's Quarterly, and Savvy. He has been quoted in numerous national magazines and newspapers, including Allure, Elle, Glamour, Mademoiselle, Mirabella, Newsweek, The New York Times, Self, USA Today, and The Wall Street Journal. He has been interviewed numerous times on radio and television, including appearances on Today, Good Morning America, CNBC, Channel One, Inside Edition, Newsweek on the Air, and National Public Radio. Prof. Solomon serves as an advisor to numerous companies on issues related to consumer behavior, services marketing, retailing, and advertising. He frequently addresses business groups on strategic issues related to consumer behavior. Prof. Solomon currently lives in Auburn, Alabama, with his wife, Gail, their three children, Amanda, Zachary, and Alexandra―and Chloe, their golden retriever.


What Other Items Do Customers Buy After Viewing This Item?

Customer Reviews

4.5 out of 5 stars
5 star
1
4 star
1
3 star
0
2 star
0
1 star
0
See both customer reviews
Share your thoughts with other customers

Most Helpful Customer Reviews

By Biddyuth on 7 May 2015
Format: Hardcover Verified Purchase
Wonderful
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
By Donfe on 17 Jan. 2015
Format: Paperback Verified Purchase
Classic
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 2 reviews
14 of 14 people found the following review helpful
A Complete Work on Consumer Psychology 8 Jan. 2000
By A Customer - Published on Amazon.com
Format: Hardcover
I read this book, during my first course in business.
After reading the book my thoughts on consumer psychology were better furnished; I was able to write a paper for my course evaluation that got me 99.25% and top rank.
The textbook is a strong reference that will be valuable to anyone working in Marketing. People, however, tend to find this science in particular more difficult than the other marketing sciences. The book, however, makes Consumer Behavior easy to understand.
Another related book although too simplistic in comparisson is Why We Buy by Paco Underhill.
3 of 4 people found the following review helpful
Great insight of the marketplace and excellent examples 21 April 1999
By A Customer - Published on Amazon.com
Format: Hardcover
I am taking a college course titled after this textbook. It is very informative and gives helpful real life examples of how the principles are used in marketing today. My only problem with it is the information required to answer the questions at the end of the chapter is often not included in the chapter. My exams are given from those questions and many times I can't find the answers in the book. That can also be good because it makes me think for myself, but I wish I knew for sure if my exam answers are correct.
Were these reviews helpful? Let us know


Feedback