| ||||||||||||
 Trade In this Item for up to £4.95
Trade in Consumer Behaviour for an Amazon.co.uk gift card of up to £4.95, which you can then spend on millions of items across the site. Plus, get an extra £5 when you trade in books worth £10 or more until June 30, 2012. Trade-in values may vary (terms apply). Find more products eligible for trade-in.
|
Frequently Bought Together
Product details
|
More About the Author
Product Description
Review
“…well developed theoretically…..interesting exercises…innovative…” (Times Higher Education Supplement, April 2007)
--This text refers to an out of print or unavailable edition of this title.
Product Description
Consumer behaviour is the study of how, where, when and why we conduct the exchange elements of our lives to satisfy our needs and desires. It is fundamental to marketing as marketing is concerned with supplying and anticipating customer requirements; therefore understanding how customers behave is at the very heart of the marketing concept.
Consumer Behaviour, 2nd Edition is more ‘student centred’ than the competition, manifested in the use of cases and exercises to be used in participative and applied ways, reflecting the clear trend towards student centred and application–based marketing courses.
Features:
- Coverage of consumer buying behaviour from a marketing, rather than a behavioural science perspective
- The addition of new journal articles from a range of journals.
Inside This Book
(Learn More)
Browse and search another edition of this book.
Browse and search another edition of this book.
First Sentence
We open the book with an exploration of consumers as individuals. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index
We open the book with an exploration of consumers as individuals. Read the first page
Explore More
Concordance
Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index
Suggested Tags from Similar Products(What's this?)Be the first one to add a relevant tag (keyword that's strongly related to this product)
|
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
What Other Items Do Customers Buy After Viewing This Item?
Customer Reviews
Most Helpful Customer Reviews
5 of 5 people found the following review helpful
Format:Paperback
I found the book quite basic - probably good for beginners marketers not for medium to advanced practictioners (an element which however was not clear from the book description). Also, the case studies (advertising examples) are quite old. Important themes on consumers' behaviour are simply mentioned, and the online behaviour part is poorly developed - despite the fact that Internet has revolutionised consumers' understanding and attitudes, regardless of the age group.
Personally, referring to Internet resources on the subject - including, Wikipedia, Hitwise - proved much more beneficial.
Personally, referring to Internet resources on the subject - including, Wikipedia, Hitwise - proved much more beneficial.
1 of 5 people found the following review helpful
Format:Paperback
Item arrived in excellent condition. A little slow getting to me but other than that, no complaints at all.
Listmania!
Look for similar items by category
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
|
