- Hardcover: 951 pages
- Publisher: South-Western; 8th Revised edition edition (4 Jan 1995)
- Language English
- ISBN-10: 0030984645
- ISBN-13: 978-0030984648
- Product Dimensions: 23 x 19 x 3.4 cm
- Amazon Bestsellers Rank: 2,032,468 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
Product Description
Diverse and balanced coverage of consumer behaviour research in theory and application, from some of the pioneering authors in this field. Ideal for courses in consumer behaviour offered by both marketing and psychology departments. This was the first book to integrate behavioural science with the decision orientation of the business school. Features: * The text's consistent focus on economic, demographic and sociocultural trends helps orient students to the many aspects impacting buyer behavior and long-term strategic planning. * Now in its 25th year, the EKB model introduced by the authors is now used extensively in consumer behavior courses. The instructor has great latitude in structuring the course by ordering the components of the model as needed. * Additional disciplines have been brought under the scope of marketing-oriented demographics, anthropology, sociology, consumer economics and geography. * "Consumer in Focus" boxes and chapter opening vignettes show a wide variety of consumer responses to corporated marketing efforts and disuss ongoing efforts of marketers. * Package items include a separate instructor's manual which provides suggested usage of cases from Blackwell's Cases in Contemporary Consumer Behavior, 4/e, a printed test bank, transparency masters and acetates and accompanying videos. New to this edition: * New four-colour format throughout increases user friendliness. * Order of topics now places essential practical issues of market segmentation and global marketing up front, followed by a focus on the stages of consumer decision process. * New chapter (8) on consumption reflects the rapid growth of research in this area. * The international coverage reflects the authors' international consulting experience. Coverage includes global advertisements, examples of foreign companies and an expanded international chapter, with many international examples and references. * Expanded coverage of cultural influence. * More than half of the chapter content is new. * New videos add to the already extensive supplementary package.
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6 reviews
1 of 2 people found the following review helpful
Consumer decision process simplified.
28 Jun 2010
Format:Hardcover|Amazon Verified Purchase
Very informative book, full of useful information. Many diagrams give a graphical view of the author's meaning. The book came quick and in good condition. Some of the explanations quickly made sense in real life aspects.
0 of 1 people found the following review helpful
Just what I needed
14 Jun 2010
Format:Hardcover|Amazon Verified Purchase
I got this only a few days after I ordered it and it was in great condition and exactly what I needed.
1 of 3 people found the following review helpful
Good Deal, Great Book
15 July 2010
Format:Hardcover
Book was purchased for a college class. Great savings over bookstore price. Fast shipping, great quality. Would definately purchase again
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