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Consumer Behaviour: A European Perspective
Consumer Behaviour: A European Perspective
Michael R. Solomon , Gary Bamossy , Prof Søren Askegaard , Margaret K. Hogg
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Now in its 5th edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to consumer behaviour. The book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel... Read More

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