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Consumer Behaviour: A European Perspective
Consumer Behaviour: A European Perspective
Michael R. Solomon , Gary Bamossy , Prof Søren Askegaard , Margaret K. Hogg
Average Customer Review: 4.6 out of 5 stars  See all reviews (11)
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This textbook provides a comprehensive introduction to consumer behaviour. Its focus is on how consumer behaviour research and concepts can inform and be applied to strategic marketing issues. It highlights the diversity of European values, popular culture, lifestyles, and consumption. This second... Read More

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