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Consumer Behaviour: A European Perspective [Paperback]

Michael R. Solomon , Gary Bamossy , Prof Søren Askegaard , Margaret K. Hogg
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Table of Contents

Chapter 1: An introduction to consumer behaviour
Chapter 2: A consumer society
Chapter 3: Shopping, buying and evaluating
Chapter 4: Perception
Chapter 5: The self
Chapter 6: Motivation, values and lifestyle
Chapter 7: Learning and memory
Chapter 8: Attitudes
Chapter 9: Individual decision-making
Chapter 10: Groups and social media
Chapter 11: European family structures, household decision-making and age cohorts
Chapter 12: Income and social class
Chapter 13: Culture and consumer behaviour
Chapter 14: Cultural change processes 
Chapter 15: Consumption and cultural differences

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