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Consumer Behaviour: A European Perspective [Paperback]

Michael R. Solomon (Author), Gary Bamossy (Author), Prof Soren Askegaard (Author), Margaret K. Hogg (Author)

4.4 out of 5 stars See all reviews (7 customer reviews)

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Product details

Paperback: 728 pages
Publisher: Financial Times/ Prentice Hall; 4 edition (16 Nov 2009)
Language English
ISBN-10: 027371726X
ISBN-13: 978-0273717263
Product Dimensions: 26.4 x 19.3 x 3 cm

Average Customer Review: 4.4 out of 5 stars See all reviews (7 customer reviews)

Amazon Bestsellers Rank: 92,255 in Books (See Top 100 in Books)
- #17 in Books > Business, Finance & Law > Sales & Marketing > Market Research
- #26 in Books > Business, Finance & Law > Sales & Marketing > Research

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Product Description

Review

This textbook provides a comprehensive introduction to consumer behaviour. Its focus is on how consumer behaviour research and concepts can inform and be applied to strategic marketing issues. It highlights the diversity of European values, popular culture, lifestyles, and consumption. This second edition has been completely revised and updated and is supported by Websites for both students and lecturers (with downloadable Instructor's Manual and PowerPoint presentations)

Vol. 26, Issue 1, Journal of Consumer Policy.

--This text refers to an out of print or unavailable edition of this title.

Review

'An excellent extension of a first-rate consumer behaviour text for the European market. The authors have excelled themselves in both coverage and treatment. I would recommend it to students of consumer behaviour at all levels' Professor Gordon R.Foxall University of Wales 'Finally! A textbook that focuses on the diversity of European consumption culture. To be strongly recommended to all who want to increase their understanding of consumer behaviour beyond the traditional approaches and the American marketplace.' Dr Suzanne C.Beckmann Copenhagen Business School --This text refers to an out of print or unavailable edition of this title.

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behavioural economics(6)

marketing(6)

market research(5)

insight(4)

advertising(3)

consumer psychology(3)

economics(3)

consumer behaviour(2)

consumer insight(2)

consumer psycvhology(1)

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Most Helpful Customer Reviews

16 of 17 people found the following review helpful

An excellent text to introduce consumer behaviour 20 Sep 2001

By Matthew Navarra

Format:Paperback

This text was my main most enjoyable book for my 2nd year business studies degree. I found it very easy to follow yet still comprehensive in its content. It actually proves to be not only a plain text book to study with, but also a very interesting read. Its simple layout and real world (up to date) case studies make application of theories taught very obvious. It has a great chapter summary each time, as well as revision questions and tests. If you need a good text book for this subject, choose this one!

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3 of 4 people found the following review helpful

The most up to date and most European 27 Dec 2001

By A Customer

Format:Paperback

This is the most up to date text book in consumer behaviour on the market. Also, it does have a European perspective. We used the ealier edition, we will use the new one and are convinced that our students will be even more pleased with it.

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An excellent choice re. Consumer Behaviour 7 Mar 2012

By Mr. DL Holmberg

Format:Paperback

This book re. Consumer Behaviour is one of the best written from a European perspective...it is full of interesting examples from European businesses...I use it often in the course I teach at the unviersity on the subject of Consumer Behaviour...

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Most Recent Customer Reviews

Well Done

Really in great condition..The book is just like a new one..No scratches neither underlining..Nice service with quick response to my questions and needs..

Published 7 months ago by Alex Kossivas

very good service!

the service was very good, I always find what I am looking for on Amazon. I received the book the day after I bought it as I needed fast and Amazon never lets me down! thank you.

Published 24 months ago by Ms. M. Montanaro

Great book for undergraduate student

This is a fantastic book, very simple to use for studying, It also gives you a international perspective, which is fantastic! Read more

Published on 28 May 2010 by SuzieP

Consumer Behavious a European Perspective

It is a very easy to read book which brings actual examples to explain the issues.

Published on 22 Feb 2010 by S. Borchardt

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