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Consumer Behavior [Hardcover]

Michael R. Solomon
5.0 out of 5 stars  See all reviews (1 customer review)
Price: 143.15 & FREE Delivery in the UK. Details
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Book Description

27 Dec 2011 0132671840 978-0132671842 10
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.

Product details

  • Hardcover: 640 pages
  • Publisher: Prentice Hall; 10 edition (27 Dec 2011)
  • Language: English
  • ISBN-10: 0132671840
  • ISBN-13: 978-0132671842
  • Product Dimensions: 27.7 x 21.6 x 2.8 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 7,622,085 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

Michael R. Solomon, Ph.D. is Professor of Marketing and Director of the Center for Consumer Research in the Haub School of Business at Saint Joseph's University in Philadelphia. He also is Professor of Consumer Behaviour at the Manchester School of Business, The University of Manchester, U.K. Prior to joining the St. Joe's faculty in Fall 2006, he was the Human Sciences Professor of Consumer Behavior, at Auburn University and he served as Chairman of the Department of Mar¬keting in the School of Business at Rutgers University, New Brunswick, NJ. Prof. Solomon began his academic career in the Graduate School of Business Administration at New York University, where he also served as Associate Director of NYU's Insti¬tute of Retail Management. He earned B.A. degrees in Psychology and Sociology magna cum laude at Brandeis University in 1977, and a Ph.D. in Social Psychology at The University of North Carolina at Chapel Hill in 1981. He was awarded the Fulbright/FLAD Chair in Market Globalization by The U.S. Fulbright Commission and the Government of Portugal.

Prof. Solomon's primary research interests include consumer behavior and lifestyle issues, branding strategy, the symbolic aspects of products, the psychology of fashion, marketing applications of virtual worlds and the development of visually-oriented online research methodologies. He has published numerous articles on these and related topics in academic journals, and he has delivered invited lectures on these subjects in The United Kingdom, Scandinavia, Australia, and Latin America. His research has been funded by the American Academy of Advertising, the American Marketing Association, U.S. Department of Agriculture, the International Council of Shopping Centers, the Direct Selling Educational Foundation and the U.S. Department of Commerce. . He currently sits on the Editorial Boards of the Journal of Consumer Behaviour, the Journal of Retailing, and The European Business Review, and he recently completed an elected six-year term on the Board of Governors of the Academy of Marketing Science. Prof. Solomon has been recognized as one of the fifteen most widely-cited scholars in the academic behavioral sciences/fashion literature, and as one of the ten most productive scholars in the field of advertising and marketing communications.

Prof. Solomon received the Cutty Sark Men's Fashion Award for his research on the psychological aspects of clothing. He is Editor of The Psychology of Fashion and Co Editor of The Serv¬ice Encounter: Managing Employee/Customer Interaction in Services Businesses, both published by Lexington Books. His textbook, Consumer Behavior: Buying, Having, and Being, published by Prentice Hall is widely used in universities throughout North America, Europe, and Australasia and is now in its eighth edition. The text has been translated into several languages including Spanish, Portuguese, Czech, German, French, Russian, Chinese and Korean, and separate European , Australian and Canadian versions are the market leaders in those areas. Prof. Solomon's text, Marketing: Real People, Real Choices was published in its sixth edition by Prentice Hall in October 2008 and is currently one of the five most widely-adopted Principles of Marketing texts. Soundview Executive Summaries named his trade book, Conquering Consumerspace: Marketing Strategies for a Branded World, (AMACOM) one of the best business books of 2004. He is the first author of LAUNCH! Advertising and Promotion in Real Time (Flat World Knowledge), which is the first open platform commercial textbook. His most recent trade book, The Truth about What Customers Want , was published in October 2008 by FT (Financial Times) Press.

Prof. Solomon is a frequent contributor to mass media. His feature articles have appeared in Psychology Today, Gentleman's Quarterly and Savvy. He is often quoted in national magazines and newspapers, including News¬week, The New York Times, USA Today, and The Wall Street Journal. He has appeared on television and radio to comment on consumer behavior issues, including "The Today Show," "Good Morning America," CNBC, Channel One, "Inside Edition," "Newsweek on the Air," The Wall Street Journal Radio Network, the Entrepreneur Sales and Marketing Show, the WOR Radio Network and National Public Radio.

Prof. Solomon has provided input as a marketing consultant and an expert witness to a variety of organiza¬tions on issues related to consumer behavior, branding, services marketing, retailing and advertising. His clients have included Armstrong World Industries, Bayer Healthcare, Celanese, Gap, Inc., Hakuhodo Advertising (Tokyo), H&M, Intel, Johnson & Johnson, Kayser Roth, Levi Strauss, Prudential Securities, State Farm, United Airlines, DuPont, Black & Decker, eBay, PPG Industries, Visa, VF Corp., Timberland, and Calvin Klein. Prof. Solomon is in demand as a speaker to business groups; he has delivered keynote addresses to numerous organizations including Microsoft, The Cosmetics, Toiletries, and Fragrances Association, Experian, Dentsu, Inc. (Tokyo), The Fragrance Foundation, The Point of Purchase Advertising Institute (POPAI), IBM,The International Furnishings and Design Association, The Japan Marketing Association, The SAS Institute, The National Kitchen and Bath Association, NCR Corporation, Symantec, The Toy Industry Association, The U.S. Army, The Vision Council of America, Self magazine, and U.S. Cellular. He has addressed numerous international marketing conferences in countries including Argentina, Australia, Brazil, Egypt, Germany, Japan, Mexico, Peru, Poland, Sweden and Turkey.


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0 of 6 people found the following review helpful
5.0 out of 5 stars good 29 Oct 2012
By yue
Format:Paperback|Verified Purchase
good quality with book, it looks very clear and nocockle of book, i use this book everyday now, this book is a really helpful , and i can know very clear about peoples relationships with product.
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Amazon.com: 3.7 out of 5 stars  20 reviews
6 of 6 people found the following review helpful
5.0 out of 5 stars Useful Information with a Well Done Layout 19 May 2013
By Lisa Shea - Published on Amazon.com
Format:Hardcover|Verified Purchase
I am about to graduate from Northeastern and this was the book for one of my final elective courses, Consumer Behavior. I run several websites so it is absolutely critical to me to understand how web visitors think about content, make selections, and build affinities with brands. The book provided wonderful information in all areas.

The book is full color and provides a wealth of examples of ads, labels, and other material so you can understand what is being presented. You can see visually how some styles of promotions draw users in, while others repel the users to convince them to stop doing something (for example, using drugs). The book uses real life stories mixed in with theoretical explanations to help you explain the concepts.

There is a good mix of cross-cultural information, to help readers understand how marketing to an American audience differs from marketing to the Chinese, for example. It also delves thoroughly into sub cultures, from African Americans to tweens to Harley riders. It discusses the challenges of narrowing down social class in our mobile society. It discusses how buyers have ongoing "wars" in their heads between the rational decision making process and the emotion-driven pleasure center.

I enjoyed the book immensely and found much of its material immediately valuable for my daily work. I imagine most people who read this will find it helpful, if not for what they do for a living, then in how they themselves are being marketed to and are making decisions.

I have a minor "factual" issue I'd like to point out. On page 535 the author perpetuates the myth that we don't throw rice at weddings now because it makes birds' stomachs' explode. This absolutely is NOT TRUE. Birds eat rice naturally and their bodies deal with it fine, even when it's not cooked. There were no rice cookers in nature :). The reason churches asked people to stop throwing rice is that it's a royal pain to clean up.

So, that point aside, I do recommend the book.

I purchased this book with my own funds to take my class.
2 of 2 people found the following review helpful
4.0 out of 5 stars Good stuff 31 Mar 2014
By Molotov - Published on Amazon.com
Format:Hardcover|Verified Purchase
One of the better text books I have been forced to read. The subject matter is both interesting and valuable.
1 of 1 people found the following review helpful
5.0 out of 5 stars Not the book, but the customer service 20 May 2013
By 9erninja - Published on Amazon.com
Format:Hardcover|Verified Purchase
This is a solid textbook. Explains most of what you really need to know about consumer behavior. But I didn't this review because of the book, but because I got the book from a_teambooks. These guys have the best customer service I've had online. They solved my problem in a pinch. If you ever do have to buy textbooks, buy it from a_teambooks!!!
3.0 out of 5 stars Class required text 25 April 2014
By Sarah Bryan - Published on Amazon.com
Format:Hardcover|Verified Purchase
It was great for class and helped out about 80% of the time. You can find out lots on consumer behavior just by searching the internet. But the book helps if you need a hard copy for consumer behavior information.
5.0 out of 5 stars It worked! 18 Mar 2014
By Tiffany - Published on Amazon.com
Format:Paperback|Verified Purchase
Ordered the book worried because it was the international edition but it is the same as the book everyone else is using in my class and they paid 200+ for there's while I paid 7. SCORE!
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