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Consumer Behavior & Marketing Strategy Paperback – 1 Apr 2010


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Product details

  • Paperback: 576 pages
  • Publisher: McGraw-Hill Higher Education; 9 edition (1 April 2010)
  • Language: English
  • ISBN-10: 0071267816
  • ISBN-13: 978-0071267816
  • Product Dimensions: 20.3 x 2 x 25.5 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Bestsellers Rank: 403,062 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Product Description

About the Author

J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.The Earl P. Strong Executive Education Professor of Marketing at Pennsylvania State University. He joined Penn Sate in 1971 after receiving his Ph.D. in consumer psychology from Purdue University. At Penn State, he has taught Consumer Behavior, Marketing Management, Advertising and Promotion Management, Research Methods, and Marketing Theory.

Customer Reviews

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Most Helpful Customer Reviews

1 of 1 people found the following review helpful By Lady in Red on 31 July 2011
Format: Paperback Verified Purchase
I used this book for my 'buyer behaviour' modules and it was the recommended text - it was really helpful.

The book is easy to understand and read.

The book however, i received had a couple of minor printing errors (text was smaller in places, text was smudged etc).....nothing too major. I may have just got the the bad copy..please don't let it put you off though as if you order well in advance it is a book that even if you have to return and exchange it's so helpful....it is worth the hassle should you have the need.
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By ekostas on 3 Mar 2013
Format: Paperback
The book came on time 28-2-13 and it was as described . The price was reasonable for a book can not be find easy
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Format: Paperback Verified Purchase
Full of all required information for my course. Fast delivery, excellent condition on arrival. Brilliant.
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Format: Paperback Verified Purchase
First uni book I really enjoyed reading! Everything is explained with real life examples!
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 9 reviews
2 of 2 people found the following review helpful
Consumer Behavior and Marketing Strategy 1 Oct 2013
By Appolloh Omolloh - Published on Amazon.com
Format: Hardcover
Consumer Behavior
This book has done a very good job of integrating consumer behavior into the marketing curriculum. I am a marketing student and have I gained a lot of knowledge and skills necessary to perform useful consumer analyses for developing effective marketing strategies from this book. The book has covered the four major parts of the Wheel of Consumer Analysis that is consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy very well in details.
In particular I was interested in marketing strategies and how the marketing stimuli, such as products, packages, advertisements, sales promotions, stores, Web sites, and price information, are placed in consumer environments to influence consumers decision making and how their cognition and behavior is affected by the strategy. The author has also integrated Marketing Strategy in Action by concluding each chapter with a case study that focuses on marketing strategy and consumer analysis issues facing real companies. These short cases help to integrate consumer behavior information into the marketing strategy development process in our everyday lives.
The book also has a well detailed review and discussion questions that emphasizes the applications and deeper understanding of all the chapter materials which are very easy to follow especially for someone studying for exams and even for better understanding. I would highly recommend this book to marketing majors since they will benefit from it a lot.
1 of 1 people found the following review helpful
mediocre at best 29 Jan 2013
By Nakeshia VanZile - Published on Amazon.com
Format: Hardcover Verified Purchase
Consumer behavior can be such an exciting and interesting subject. This textbook is mediocre at best. It doesn't expound on the material or examples in a way that reinforces its teaching. I am taking a consumer behavior course right now and thinking of purchasing a different textbook to supplement.
book for class 2 Mar 2014
By VANESSA CURRIE - Published on Amazon.com
Format: Hardcover Verified Purchase
interesting case studies are in this book I bought it for class because the teacher required it for us to read
i love it 22 Sep 2013
By Yudong Yang - Published on Amazon.com
Format: Paperback Verified Purchase
cos my professor recommended me to but this book, and after I bought it , I found that it is nice
Mostly Satisfied 20 Jun 2013
By Nadia - Published on Amazon.com
Format: Hardcover Verified Purchase
The book I rented was delivered in a timely manner. Overall the shape of the book is in good shape. The only thin g I don't like is that the book has been highlighted and marked by another consumer. This can be a little distracting when reading the text.
For the most part I would rent another book because of the price and fast delivery service.
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