Consumer Behavior [Hardcover]

Leon Schiffman (Author), Leslie Lazar Kanuk (Author)

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Consumer Behavior

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Product details

Hardcover: 688 pages
Publisher: Prentice Hall; 8 edition (9 April 2003)
Language English
ISBN-10: 0130673358
ISBN-13: 978-0130673350
Product Dimensions: 25.7 x 20.8 x 3 cm
Amazon Bestsellers Rank: 1,327,394 in Books (See Top 100 in Books)

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Product Description

For undergraduate or first year MBA students.

This revision of a classic text retains the strong empirical and market segmentation approach that has set the standard for consumer behavior study through seven editions. This new edition focuses on how the Internet has changed the way people obtain information about potential purchases. This edition now includes thirty-two Active Learning mini-cases.

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Consumer Behavior by Leon Schiffman Hardcover
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Amazon.com: 1 review

Good book 30 April 2012

By Danny Hernandez - Published on Amazon.com

Format:Hardcover|Amazon Verified Purchase

very goood book for marketing students. i would say it is worth. the book explain kind of simple with examples

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