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Consulting For Dummies Paperback – 19 May 1997


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Product details

  • Paperback: 384 pages
  • Publisher: John Wiley & Sons (19 May 1997)
  • Language: English
  • ISBN-10: 0764550349
  • ISBN-13: 978-0764550348
  • Product Dimensions: 18.8 x 2 x 23.4 cm
  • Average Customer Review: 3.2 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Bestsellers Rank: 83,358 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Product Description

From the Author

"Refreshingly irreverent and lucidly written..."
In his endorsement of Consulting For Dummies, James H. Kennedy -- the father of modern consulting -- had this to say: "Refreshingly irreverent and lucidly written...go for it whether you're a wannabe or an old pro!" When Bob Nelson and I wrote this book, we started with the idea that <anyone> can be a consultant. Everyone has a skill or talent that can be turned into a fun (and lucrative) part-time or even full-time career. You can be your own boss and write your own paycheck. You simply have to believe in yourself -- and apply the skills that we describe in our book. Consulting is one of the fastest growing and most lucrative professions today. Whether the reason is corporate downsizing, uncertain employment futures, or a desire to run their own companies, millions of people are now making a living as consultants. Whether you're new to consulting, or you're a seasoned veteran, Consulting For Dummies is loaded with tips for building client lists, making presentations, obtaining referrals, developing a marketing strategy, running your consulting business, and much, much more. Without a doubt, Consulting For Dummies is the most comprehensive guide to consulting on the market today! Bob and I really enjoyed writing Consulting For Dummies. We hope you enjoy reading it just as much!

From the Back Cover

"Go for it — whether you're a wannabe or an old pro!" James H. Kennedy, Founder, Consultants News Praise for Consulting For Dummies® "Crammed with practical, proven tips and techniques to attract clients." — Bradley Zehner II, Ph.D., Professor, Pepperdine University, and Founder, Zetec, Strategy Marketing and Consulting "Provides easily digestible sound bites on popular management topics. It's good for new managers and as a refresher." — Computerworld Magazine

Includes road–tested tips and strategies for consulting success

Find out how to promote yourself and attract clients

Downsized? Rightsized? Reengineered? Regardless of your situation, you're ready for your own gig. And this friendly guide can get you there with tips to help you maximize your time and communicate effectively. So, whether you're a novice looking for your first client or an experienced consultant searching for new techniques, you'll find the answers here!

Discover how to: Determine what you're worth Promote yourself Write proposals that get results Anticipate your clients' needs Keep in touch with clients Ask for testimonials and referrals

Get smart! www.dummies.com Register to win cool prizes Browse exclusive articles and excerpts Get a free Dummies Daily e–mail newsletter Chat with authors and preview other books Talk to us, ask questions, get answers


Inside This Book (Learn More)
First Sentence
People become consultants for many reasons. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

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Most Helpful Customer Reviews

3 of 3 people found the following review helpful By A Customer on 20 Oct. 1997
Format: Paperback
I am very pleased with my purchase of Consulting for Dummies. I am fairly new to consulting and I couldn't find any other books on the topic that were as comprehensive or that covered as many bases as this book did. Not only that, but the book is fun to read and not stuffy or dry like many business books can be. I especially liked the interviews that the authors did with a number of consultants. The interviews were full of great advice from professionals with many years of consulting experience. I refer to the book often when I have questions about how to build my business or how to handle problems with clients.
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3 of 3 people found the following review helpful By A Customer on 9 Oct. 1997
Format: Paperback
The authors do a fine job examing the whys of pursuing consulting as a profession. Unfortunately, anyone with the slightest understanding of the world of business will inevitably skip too many chapters. The authors clearly have something to offer individuals who are considering entering this profession, its too bad they just scratched the surface. It would have been a much stronger resource with more examples, greater depth, and more attention to eliminating redundancies.
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4 of 4 people found the following review helpful By A Customer on 2 Feb. 1998
Format: Paperback
A basic introduction to consulting. It is fresh and easy to read but has little depth and many of the chapters are common sense to business students. Its verbose style is time consuming if you are swotting up for consulting interviews.
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1 of 1 people found the following review helpful By Mark R on 8 Sept. 2009
Format: Paperback
A good introduction to consulting for the complete beginner. The book touches on almost every aspect of consulting, in its most general terms.

However, anyone with business experience may find some chapters far too lightweight.

This book won't make you a consultant, but it will provide a platform from where you can launch further research.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 29 reviews
33 of 34 people found the following review helpful
Definitely for beginners 10 Aug. 2001
By Jeffrey Linwood - Published on Amazon.com
Format: Paperback
Consulting for Dummies follows the Dummies formula - broad but not deep. I bought this book without really checking it out, and it ended up not containing the information I was interested in (financial and legal aspects of running a consulting business)
What this book does have is good information on ethics, pricing, marketing yourself, and writing a brochure to describe what you do.
If you're completely new to running your own business or consulting (maybe on the side), this would be a great book to pick up.
22 of 23 people found the following review helpful
A Guide for Beginners 9 Dec. 2000
By Ernest J. Pintarelli - Published on Amazon.com
Format: Paperback
Consulting for Dummies by Bob Nelson and Peter Economy International Data Group Books Worldwide, Inc. 1997
Consulting for Dummies is a practical guide for anyone considering the field of consulting for either part time or full time employment. The book is written in a clear, understandable format and is interspersed with interviews with actual consultants to give a first hand view of what goes on in the life of a consultant. A wide range of consulting experiences is addressed - from individuals who operate alone, to larger consulting firms.
The book is divided into five main parts, each one prefaced by a 5th Wave cartoon. Part One is: "What's a Consultant". This section not only defines what a consultant is, but has the reader analyze his/her own situation by way of quizzes, assessments and considerations as to whether or not consulting would be an appropriate field to venture into. After going through this section, the reader will know if s/he has what it takes or even still wants to be a consultant.
Part Two, "The Consulting Process", addresses the basic steps that are involved when taking on a consulting project - from writing proposals, collecting and analyzing data, and developing, presenting and implementing recommendations. The authors go through these areas in a practical, applicable format while at the same time reminding the reader to really develop the relationships with clients in order to best meet their needs. While the first two parts of the book go over basic considerations, the third section, "Key Consulting Skills", delves into some underlying abilities and personal practices that affect the consultant and his/her effectiveness. Personal image, ethics, organization and communication skills are some of the areas touched on. Again, the advice given is practical and specific.
Parts Four and Five, "Setting Up Your Business" and "Marketing Your Business" get into the promotion of, bookkeeping tips and other business aspects of a consultant's career. And finally, Part Six: "The Part of Tens", is composed of tips involving online services and activities that can be of help and several annotated lists of ten pieces of advice concerning common mistakes in consulting, writing winning proposals, and building and marketing your business.
I would recommend Consulting for Dummies as a good primer for anyone considering consulting as a career. It is the type of book that can be used as a handy reference throughout the initial years of setting up a consulting practice.
42 of 48 people found the following review helpful
Consulting for Dummies review 12 April 2000
By Pamela J. Hinz - Published on Amazon.com
Format: Paperback
I read "Consulting for Dummies", by Bob Nelson and Peter Economy, cc1997 Book Worldwide, Inc. This is definitely an introduction to consulting book. I found that it was easy to read, as well as enjoyable. I would like to cover the authors' credentials, the book itself, and what I found most valuable about the book. To begin with, Bob Nelson of Nelson Motivation, Inc. has published 17 different business and management books. He has a master's degree in business administration and has been in the forefront of the media, regarding business and marketing. His co-author Peter Economy is currently a freelance business writer and a business consultant. He has published two other books, including, "Managing for Dummies", and has published other written articles as well. He has over 15 years of management experience and is currently pursing his MBA. Together these tow authors create a book that can be read and comprehended by anyone. If you're planning to enter the consulting arena I would recommend this be the first book you acquire. The book begins by seeing if an individual is cut out to be a consultant. Once it is decided that being a consultant is for you, then you can move on to anyone of the books 28 chapters. The highlights include the following. Why consult, what consultants do, choosing the right route and making the transition to consulting are what comprise the first section of the book. These items are very useful in showing the reader the path to success. This first part will find out what you are good at, and how to expound upon that. The second phase of the book walks you through the consulting process. This includes defining the problem, what kinds of data are available and what to do with it. It also covers problem solving and developing and making recommendations. This is the heart of the book! The authors do a fantastic job of laying out the material and breaking it down in layman terms. Part three of the book is what I would call the lungs of the book, not as important as the heart, but still vitally to overall success. This part includes things like image, communication, how to do successful reports and how to make technology work to your benefit. This will help guide you once you have the basics. Once you have read, and reread the first three parts, then you can move on to setting up and marketing your consulting business. These two areas are covered quite extensively. This is where you will learn how to generate and sustain business, set up your fees and build your business, also this part will show you how to negotiate a contract as well. The last part of the book is called the "part of tens". This is several chapters with ten ideas in each, for example, ten tips for negotiating a great contract, or the ten biggest mistakes a consultant can make. While all of these book was worth reading several ideas were the most important for my needs. I thoroughly enjoyed the chapter on whether or not to have a home based office or not. It was something I had considered but I didn't see the cons before reading this chapter. While I am still planning to work at home, I am aware of some pitfalls to avoid. I also enjoyed the chapter on tracking time and money. The book even gave me an activity log that I plan to incorporate into my daily practice. I enjoyed the set up of this book. While this may seem a minute point, to me it is not. The layout, with the table of contents helped me find everything I needed without a lot of wasted time. I also loved the fact that the authors used several different icons to denote things that were extra important, or pitfalls to avoid. This book, written by very knowledgeable authors contains quite a bit of information. I pointed out some parts that were helpful for me. While everyone's' needs of this book maybe be different, I firmly believe everyone needs this book.
17 of 18 people found the following review helpful
Not a Bad Place to Start ... 21 May 2003
By A Customer - Published on Amazon.com
Format: Paperback Verified Purchase
As an experienced consultant, I was surprised to find the amount of useful information in this book that I did. As a "...For Dummies" book, I expected that the information would be too basic for anyone with any real experience. Certainly, the book is geared toward beginners; however, I felt that the initial client interview checklist, suggestions for creating an implemenation plan, post-implementation impact study, and information on interim and final reports were really solid (although they could/should all be addressed in more detail). My one real complaint about this book is the lack of any meaningful discussion on proposals. All professionals new to consulting should know that proposals are an important marketing tool. Sure, there are a lot of consultants who avoid writing them, but the purpose of the proposal is not only to market the current project but A CHAIN OF PROJECTS. Proposals don't have to be overly complex. In fact, 65-85% of the material can be standard boilerplate. However, when you are long gone and your presentation is all but forgotten, your proposal and final reports will likely still be around. Believe me, the proposal is a powerful marketing device (if done correctly). Unfortunately, this book provides zero insight into how to craft a winning proposal. Otherwise, this is a good little guide for new consultants. However, two far better choices would be Alan Weiss' "Million Dollar Consulting" and/or his "Getting Started in Consulting." Overall grade: B/B+
16 of 18 people found the following review helpful
Good for starters, but states the obvious 12 Nov. 2002
By Alfredo Gomez - Published on Amazon.com
Format: Paperback Verified Purchase
I bought this book because I was planning on going into consulting and read many good reviews only to be disappointed. I agree with fsb102 in that it states the obvious, things that common sense will tell you. For example: be organized, referrals are key, have prepared letters, be professional. Even what to include in the letters is basic.
However, I do see how this can help someone completely new to business or consulting, especially someone that hasn't gone to college. It gives a basic understanding of what consulting is about.
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