- Paperback: 160 pages
- Publisher: Kogan Page (15 Jan 2002)
- Language English
- ISBN-10: 074943693X
- ISBN-13: 978-0749436933
- Product Dimensions: 23.4 x 15.4 x 1.6 cm
- Average Customer Review: 4.0 out of 5 stars See all reviews (2 customer reviews)
- Amazon Bestsellers Rank: 216,534 in Books (See Top 100 in Books)
- See Complete Table of Contents
Did you know you can trade in your old books for an Amazon.co.uk Gift Card to spend on the things you want? Visit the Amazon.co.uk Trade-In Store for more details. |
Product details |
Product Description
Book Description
Maintaining that most consultants waste their energy chasing new business instead of building a market profile which would encourage new business to come to them, the author of Consultant - Market Yourself offers expert advice on how to bring in new business through sound marketing and PR strategies.
Product Description
As a consultant, you're almost certainly looking for new business. But are you going about it in the right way? Perhaps as many as nine out of ten consultants waste their energy chasing new business, instead of building a market profile that will encourage new business to come to them. This book teaches you how to build that market profile, using both obvious and not-so-obvious techniques, with advice on: getting into the media; hitting the lecture circuit; writing books and research reports; issuing a regular newsletter; producing advertising that works; getting listed in national directories; promoting yourself at trade exhibitions; formulating a practical marketing strategy. With an emphasis on practice rather than theory, the book illustrates key points with relevant examples and real-life case studies. Author Robert Gentle, a practising consultant, has used these techniques successfully for more than ten years, both for himself and his corporate clients. The book is suitable for consultants in every industry sector, from management and finance to human resources and communications.
Inside This Book
(Learn More)
Tag this product(What's this?)Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organise and find favourite items. |
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
Customer Reviews
|
Share your thoughts with other customers:
|
||||||||||||||||||||||
|
Most Helpful Customer Reviews
2 of 2 people found the following review helpful:
4.0 out of 5 stars
Easy to read guide for would-be-consultants,
By Rana Sinha (Finland) - See all my reviews
This review is from: Consultant - Market Yourself: Market Yourself - Raise Your Profile and Attract New Business (Paperback)
This book aims to help would-be consultants build a market profile that attracts notice and ensures continued success. In fact this is an easy to read guide book for would-be consultants.
Robert Gentle offers hints about getting into the media (without spending a fortune), writing research documents, newsletters, hitting the lecture circuit, producing effective advertising and trade exhibitions-all tools and methods for improving the profile of the consultant. The book is nicely written and makes you laugh with lovely humour. Though this book covers many topics, it lacks depth especially if I compare it to another book for would-be-consultants that I bought - "The Successful Consultant" by Susan Nash, which goes much deeper and gives more though it is much tougher on the reader. As a consultant, I found this book useful.
3 of 5 people found the following review helpful:
4.0 out of 5 stars
A rich source of marketing ideas,
By A Customer
This review is from: Consultant - Market Yourself: Market Yourself - Raise Your Profile and Attract New Business (Paperback)
This is an excellent book with tons of ideas for marketing yourself and creating a professional image, such as writing articles, letters, brochures & marketing leaflets. Robert Gentle's expertise is in plain English and this comes through in the book. It's easy to read, very well laid out and follows a logical progression. It is also the reason why I didn't rate it as 5 stars - most of the examples are about plain English consultancy, which I found relatively hard to relate to my own interest. All in all though a very useful book that can be referenced time and again.
Share your thoughts with other customers: Create your own review
Most Helpful Customer Reviews on Amazon.com (beta) Amazon.com:
4.0 out of 5 stars (1 customer review) 1 of 1 people found the following review helpful:
4.0 out of 5 stars
Easy to read guide book for would-be consultants,
By Rana Sinha - Published on Amazon.com
This review is from: Consultant - Market Yourself: Market Yourself - Raise Your Profile and Attract New Business (Paperback)
This book aims to help would-be consultants build a market profile that attracts notice and ensures continued success. In fact this is an easy to read guide book for would-be consultants. Robert Gentle offers hints about getting into the media (without spending a fortune), writing research documents, newsletters, hitting the lecture circuit, producing effective advertising and trade exhibitions-all tools and methods for improving the profile of the consultant. The book is nicely written and makes you laugh with lovely humour. Though this book covers many topics, it lacks depth especially if I compare it to another book for would-be-consultants that I bought - "The Successful Consultant" by Susan Nash, which goes much deeper and gives more though it is much tougher on the reader. As a consultant, I found this book useful. |
|
Listmania!
Look for similar items by category
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
|
