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The Constant Contact Guide to email Marketing: What Every Organization Can Learn From the World's Leading Email Marketing Company Hardcover – 16 Oct 2009


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Product Description

From the Inside Flap

Constant Contact is America′s premier email marketing services provider. Hundreds of thousands of small business and nonprofit clients rely on Constant Contact for technology, support, and education to promote their products, services, or causes via email. Written by a top executive from Constant Contact, this unique book provides comprehensive, practical guidance on the ins and outs of great email marketing. Whether you′re starting your own small business or need to modernize your current marketing strategies, this book will get you up to speed fast.

You′ll learn:

  • Ten email pitfalls that will get your business into trouble

  • Ten things your customers expect you to do

  • How to reap the "soft benefits" of email marketing

  • How to use email in combination with other marketing efforts

  • How four types of permissions can make or break your strategy

  • How to build an email list that is valuable and effective

  • How to create highly impressionable content

  • How to choose an effective, professional email format

  • How to ensure your emails are delivered, opened, and read

  • How to overcome email filters and other delivery challenges

With The Constant Contact Guide to Email Marketing, you′ll learn to avoid the common mistakes of email marketing, give your customers content they love, and combine an effective email marketing strategy with your traditional marketing efforts. If you want to give your business a boost, reach out and make contact.

CONSTANT CONTACT is the leading provider of email marketing software and tools for small businesses, associations, and nonprofits. Hundreds of thousands of customers worldwide use Constant Contact to create successful email newsletters and online surveys.

From the Back Cover

Praise for The Constant Contact Guide to Email Marketing

"Understanding how to build lasting customer relationships is a requirement for any business′s success. The Constant Contract Guide to Email Marketing is one of the best combinations of practical insight and actionable advice on that topic that I have encountered."
W. Kenneth Yancey, Jr., CEO, SCORE, Counselors to America′s Small Business

"I have interviewed Eric on many occasions and am thrilled that he has finally put his wisdom into a book. He is a master of email marketing and truly knows what makes small businesses tick. This book is a must–read for every business owner looking for a leg up against the competition."
Susan Wilson Solovic, CEO, SBTV.com Small Business Television

"Marketing your business without understanding the concepts here would be like driving in Boston for the first time without GPS lots of wasted time (and possibly tears). If you want a great return on your email marketing investment, start by reading this book."
Michael Katz, founder and Chief Penguin, Blue Penguin Development

"We have been using the concepts in this book for the past five years, and they have radically changed how we market our business. Not only have we saved tens of thousands of dollars in postage alone (sorry USPS), but we also generate significant sales every time we send a campaign. This is one book I hope my competition doesn′t read!"
Ken Giddon, President, Rothman′s NY

"Instead of allowing or encouraging clients to distribute endless streams of spam (yuck!), Constant Contact teaches clients to use email marketing to build their businesses in a healthy, sustainable, and profitable way. In the long run, this training means Constant Contact is more of a mentor than a vendor. And it makes all the difference in the world."
Michelle E. Villalobos, CEO and founder, Mivista Consulting, Inc.

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Inside This Book

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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 30 reviews
13 of 13 people found the following review helpful
Page after page of self promotion (and a bit of content) 29 May 2010
By Keith Swayne - Published on Amazon.com
Format: Hardcover
The product description here on Amazon is accurate, but it can't tell you the bad news: this book is filled with self-promotion. At one point I thought I found a passage where the author didn't refer to his own e-mail marketing service, but I read a few more words and found I was wrong. More reference to his own company!

In chapter two he refers to what is often called the sales cycle, which he renames after his company. Then the four sections of the chapter which seem to be aimed at explaining the four stages of the "Constant Content (c) Cycle" have different names than the four labels that are found in the accompanying diagram.

A good book will always promote the author's business because of the quality of the content. This book, on the other hand, is just embarrassing, especially when anyone with an ounce of marketing sense would realize that it's so overtly self-serving. A first year marketing student would know better.

This is book is not designed to help you as much as it is designed to help the author.
12 of 13 people found the following review helpful
A must for small businesses! 15 Oct. 2009
By Yamile Jackson - Published on Amazon.com
Format: Hardcover
This book has given me tremendous insight as to what works and what doesn't (AND WHY!). The information not only helps me in setting up and executing an email marketing strategy, but it is a very great resource for learning best practices. I already have seen a difference in how I do e-mail business and what is most important: I am seeing results.
The book is easy to read and with a lot of added value! I am buying this book for colleagues that are owners of small businesses. This is the time to be productive in business with the least amount of resources as possible. This book helps you do just that. Thanks, Mr. Groves!
7 of 7 people found the following review helpful
Good content 1 Feb. 2010
By Frank Sohn - Published on Amazon.com
Format: Hardcover Verified Purchase
The book has good information for anyone who wants to get started with email marketing. I would suggest it as a starting point for email marketing information. Keep in mind that this comes from constant contact and so it reads sometimes like a Marketing Brochure. Look into more books to get a broader understanding.
5 of 5 people found the following review helpful
C C Book Review 24 Oct. 2009
By Alton W. Martin Jr. - Published on Amazon.com
Format: Hardcover Verified Purchase
This is a very nice book a summary and history of Constant Contact Marketing.
We were hoping for a tech type guide book to help and show the everyday workings and shortcuts to building your page or outreacg.
Still very well done.
3 of 3 people found the following review helpful
Compact, Concise & Engaging 10 Nov. 2009
By CreativeTech - Published on Amazon.com
Format: Hardcover
I had really just intended to flip through this book when I first saw it, but found as I was halfway through the first chapter that I had been drawn in by the engaging and concise content. The book is a quick read and, as small business owners, both my wife and I found it packed with useful information. Some of this information each of us probably already knows, but having this available as a handy desk reference when crafting or sending business communication, I think, is invaluable. If this book has helped me retain even one customer (and I'm sure it has) it has already paid for itself. Kudos to Mr. Groves for writing such a handy and enjoyable little tome.
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