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Product Description
Product Description
Email marketing is an incredibly cost–effective way to establish and build relationships that drive business success. But, it can also be a challenge because the inbox is a hostile environment. Whether your email is noteworthy—or an annoying waste of your customer′s time—depends on your ability to stick to stick the fundamentals of good marketing and authentic relationship building.
The Constant Contact Guide to Email Marketing presents best practices and relationship–building principles from America’s leading email marketing firm. With over 280,000 small business and non–profit clients, Constant Contact is constantly testing and learning what works and what doesn′t, and it′s all here. There′s no other email guide on the market that provides this level of comprehensive, practical guidance. Whether you′re starting your own small business or need to grow on a shoestring budget, this book will get you up to speed fast.
Learn about:
- Ten email pitfalls that will get your business into trouble
- Ten things your customers expect you to do
- The "soft" benefits of email marketing
- Using email in combination with other marketing efforts
- How four types of permissions can make or break your strategy
- Building an email list that is valuable and effective
- Creating valuable content
- Choosing an effective, professional email format
- Ensuring your emails are delivered, opened, and read
With The Constant Contact Guide to Email Marketing, you′ll learn to avoid the common mistakes of email marketing, give your customers content they love, and combine an effective email marketing strategy with your traditional marketing efforts—giving you way more bang for your marketing buck.
From the Inside Flap
Constant Contact is America′s premier email marketing services provider. Hundreds of thousands of small business and nonprofit clients rely on Constant Contact for technology, support, and education to promote their products, services, or causes via email. Written by a top executive from Constant Contact, this unique book provides comprehensive, practical guidance on the ins and outs of great email marketing. Whether you′re starting your own small business or need to modernize your current marketing strategies, this book will get you up to speed fast.
You′ll learn:
Ten email pitfalls that will get your business into trouble
Ten things your customers expect you to do
How to reap the "soft benefits" of email marketing
How to use email in combination with other marketing efforts
How four types of permissions can make or break your strategy
How to build an email list that is valuable and effective
How to create highly impressionable content
How to choose an effective, professional email format
How to ensure your emails are delivered, opened, and read
How to overcome email filters and other delivery challenges
With The Constant Contact Guide to Email Marketing, you′ll learn to avoid the common mistakes of email marketing, give your customers content they love, and combine an effective email marketing strategy with your traditional marketing efforts. If you want to give your business a boost, reach out and make contact.
CONSTANT CONTACT is the leading provider of email marketing software and tools for small businesses, associations, and nonprofits. Hundreds of thousands of customers worldwide use Constant Contact to create successful email newsletters and online surveys.
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Customer Reviews
The book is easy to read and with a lot of added value! I am buying this book for colleagues that are owners of small businesses. This is the time to be productive in business with the least amount of resources as possible. This book helps you do just that. Thanks, Mr. Groves!
In chapter two he refers to what is often called the sales cycle, which he renames after his company. Then the four sections of the chapter which seem to be aimed at explaining the four stages of the "Constant Content (c) Cycle" have different names than the four labels that are found in the accompanying diagram.
A good book will always promote the author's business because of the quality of the content. This book, on the other hand, is just embarrassing, especially when anyone with an ounce of marketing sense would realize that it's so overtly self-serving. A first year marketing student would know better.
This is book is not designed to help you as much as it is designed to help the author.
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