There are two kinds of people in the world of business (including the business of life!) - those who have read this book, and those who will read it. Conscious Business is about `entering the market with helping hands'.
"This Way has no return and it never ends. There is nowhere to arrive, no final summit to conquer. Only higher and higher reaches of the human spirit. Whenever I feel like I've gotten it, that I am finally in control, I am humbled by a challenge that exceeds by ability to respond. However, I have found peace and satisfaction in success beyond success."
To understand `Conscious Business' and `success beyond success' you have to read this book. It establishes the conscious business organizational map on a 3X3 matrix, with three dimensions of the organization as a noun (the impersonal `It', the interpersonal `We' and the personal `I') and three dimensions of the organization as a verb (the `having' product, the `doing' process, and the `being' platform).
And it establishes that the highest leverage is in beginning with the platform or `culture' and its systemic artefacts, because that drives or causes everything else. There are seven attributes of a conscious business culture, namely unconditional responsibility, essential integrity, ontological humility, authentic communication, constructive negotiation, impeccable coordination and finally emotional mastery. Each of these are explained in a manner which will touch your left brain, your right brain, and your heart.
The book begins with an extraordinary prologue, and an extraordinary epilogue, both reflecting the deeply personal experiences of the author. Reading them will make you agree with Ken Wilber, who calls Fred Kofman a `genius with a heart as big as his brain, if that's possible'. If you savour the experience of upliftment at work, and would like a ready reckoner of that on your table, gift yourself this book today.