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Conscious Business: How to Build Value through Values

Conscious Business: How to Build Value through Values [Kindle Edition]

4.9 out of 5 stars  See all reviews (8 customer reviews)

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Product Description

Product Description

Consciousness is the main source of organizational greatness. Conscious business, explains Fred Kofman, means finding your passion and expressing your essential values through your work. A conscious business seeks to promote the intelligent pursuit of happiness in all its stakeholders. It produces sustainable, exceptional performance through the solidarity of its community and the dignity of each member.

Conscious Business presents breakthrough techniques to help you achieve:

  • Unconditional responsibility—how to become the main character of your life
  • Unflinching integrity—how to succeed beyond success
  • Authentic communication—how to speak your truth, and elicit others' truths
  • Impeccable commitments—how to coordinate actions with accountability
  • Right leadership—how being, rather than doing, is the ultimate source of excellence

A conscious business fosters personal fulfillment in the individuals, mutual respect in the community, and success in the organization, teaches Fred Kofman. Conscious Business is the definitive resource for achieving what really matters in the workplace and beyond.

**Winner of the 2009 Nautilus Gold Award.**


A consultant to business organizations ranging from small nonprofits to such corporations as General Motors and Microsoft introduces the concept of conscious business--the capacity to observe, choose, and act in accord with our values at every level of work.

Product details

  • Format: Kindle Edition
  • File Size: 1289 KB
  • Print Length: 364 pages
  • Page Numbers Source ISBN: 1591795176
  • Publisher: Sounds True; 1 edition (1 May 2007)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B0034184XM
  • Text-to-Speech: Enabled
  • X-Ray:
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Bestsellers Rank: #120,732 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

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4.9 out of 5 stars
Most Helpful Customer Reviews
11 of 12 people found the following review helpful
Conscious Business is the first book I've read on an important subject I'd like to tackle as an author: How to move those in an organization from focusing on their selfish interests to concentrating on what creates the most good for the most people . . . with the least potential harm to any individual. I thought that Dr. Kofman did a good job in defining one path to creating mutual benefit in Conscious Business. If people in your organization seem to be emphasizing their own careers rather than the tasks that need doing, this book is a must-read for you!

Let me agree with Dr. Kofman about his warning for readers: It's much easier to understand his principles than apply them. But with practice, you can do great things.

Here are the goals he sets:

"In the impersonal It dimension, the goal is to accomplish the organization's mission, enhancing its ability to continue doing so in the future, and delivering outstanding long-term returns to shareholders. In the interpersonal We dimension, the goal is to establish cooperative, trusting, and mutually respectful relationships, a community of shared purpose and values in which people feel they belong. In the personal I dimension, the goal is to live in a state of flow, feeling a transcendent happiness that comes from living in full integrity, with one's principles and ideals."

As you can see from this quote, Dr. Kofman draws heavily from his interest in Buddhist tradition and other streams of spiritual beliefs that are outside of the Judeo-Christian tradition. The text is enlivened by quotes from many sides of the spiritual spectrum and psychologists. As a result, the material will speak directly and deeply in places to virtually any reader, regardless of background and beliefs.
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3 of 3 people found the following review helpful
There are two kinds of people in the world of business (including the business of life!) - those who have read this book, and those who will read it. Conscious Business is about `entering the market with helping hands'.

"This Way has no return and it never ends. There is nowhere to arrive, no final summit to conquer. Only higher and higher reaches of the human spirit. Whenever I feel like I've gotten it, that I am finally in control, I am humbled by a challenge that exceeds by ability to respond. However, I have found peace and satisfaction in success beyond success."

To understand `Conscious Business' and `success beyond success' you have to read this book. It establishes the conscious business organizational map on a 3X3 matrix, with three dimensions of the organization as a noun (the impersonal `It', the interpersonal `We' and the personal `I') and three dimensions of the organization as a verb (the `having' product, the `doing' process, and the `being' platform).

And it establishes that the highest leverage is in beginning with the platform or `culture' and its systemic artefacts, because that drives or causes everything else. There are seven attributes of a conscious business culture, namely unconditional responsibility, essential integrity, ontological humility, authentic communication, constructive negotiation, impeccable coordination and finally emotional mastery. Each of these are explained in a manner which will touch your left brain, your right brain, and your heart.

The book begins with an extraordinary prologue, and an extraordinary epilogue, both reflecting the deeply personal experiences of the author. Reading them will make you agree with Ken Wilber, who calls Fred Kofman a `genius with a heart as big as his brain, if that's possible'. If you savour the experience of upliftment at work, and would like a ready reckoner of that on your table, gift yourself this book today.
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4 of 5 people found the following review helpful
4.0 out of 5 stars Interpersonal relationships at the workplace 12 Aug 2008
This interesting and well-written book is more about psychology and interpersonal relationships at the workplace than about business at such.

Apart from the I-We-It model borrowed from ken Wilber AQAL in 'The Theory of Everything', Dr Kofman does not add much in terms of business theory or business models. His contribution to issues such as negotiations, difficult conversations and business ethics is otherwise praiseworthy.
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5.0 out of 5 stars Insperational 4 Jun 2013
Format:Kindle Edition|Verified Purchase
Insightful, thought provoking, intersting - I loved ths book and have recommended to friends and colleagues who have also loved it in fact one colleague even went so far as to say the book inspired him to give up his job and change his life!
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Popular Highlights

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I use seven qualities to distinguish conscious from unconscious employees. The first three are character attributes: unconditional responsibility, essential integrity, and ontological humility. The next three are interpersonal skills: authentic communication, constructive negotiation, and impeccable coordination. The seventh quality is an enabling condition for the previous six: emotional mastery. &quote;
Highlighted by 31 Kindle users
Conscious employees take responsibility for their lives. They don’t compromise human values for material success. They speak their truth and listen to others’ truths with honesty and respect. They look for creative solutions to disagreements and honor their commitments impeccably. They are in touch with their emotions and express them productively. &quote;
Highlighted by 23 Kindle users
I learned that happiness and fulfillment do not come from pleasure but from meaning, from the pursuit of a noble purpose. &quote;
Highlighted by 18 Kindle users

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