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Connect! How to WRITE Your Own Paycheck [Kindle Edition]

Ken Evoy
5.0 out of 5 stars  See all reviews (1 customer review)

Kindle Price: £0.99 includes VAT* & free wireless delivery via Amazon Whispernet
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Book Description

How to Write For an Online Audience and Turn Visitors Into Customers


The goal of good writing is to communicate... to build a relationship with your audience.

You do exactly that in your offline life all day long. You build your personal "offline brand of one" through interacting with everyone you meet. Building a "brand of one" is just as easy to do online through your writing... and just as important.

Connect! How to WRITE Your Own Paycheck reveals the simple techniques you can use to communicate with the visitors to your website or blog... and then turn those visitors into customers.

Make Money Online the Smart Way


Too many online businesses give Web users precisely what they don't want: a sales pitch.

If you happen to be a big brand retailer, going "straight for the sale" works. Surfers visit sites like Amazon with the intention of making a purchase (just like you are now).

But small online businesses need to give Web users what they want when they don't come online to shop: quality information. It works like this...

  • You are passionate about a topic - cacti, say - and have built a great blog or website all about it.

  • A surfer comes online to search for information on propagating cacti. She discovers your site.

  • Because you have written to connect, the visitor trusts you and believes in you.

  • And because you have put her in an "open to buy" frame of mind, she becomes a paying customer when you point her to the money-making parts of your business.


You don't need to be an expert on your subject... just passionate!

And if you think only super-gifted "literary" types have what it takes to write online content...

Relax... Everybody Can Write to Connect!


There is no mystery to good writing. No secret society. No smoke and mirrors.

It's just a matter of undoing the damage inflicted upon you by your schooling... and unlocking what's already inside you.

This book provides all the guidance and strategies you need to write winning online content: relevant, personality-filled Web pages that make your business stand out... and open your visitors' minds to the many possible methods you can use to earn income.

Topics include...

  • How to design a clean and intuitive website that "sets the mood" for business

  • The importance of knowing your customer and what she wants

  • The A-B-C of how to write for an online audience

  • How to use social media channels like Facebook to build an even closer bond with your visitors

  • An introduction to “CTPM”... a process that has helped tens of thousands of ordinary people write their own paycheck.


(For a closer look at Connect! How to WRITE Your Own Paycheck, please click on the "Look Inside" feature at the top of the page)

About the Author:

Ken Evoy is the Founder of SiteSell Inc. and the creator of SBI!, a comprehensive Web business-building system. He is also the author of a series of widely-acclaimed "best on the Net" e-business books and courses. The SiteSell brand is highly-respected by influential Internet business personalities around the world.

Evoy brands his business philosophy as "E-business Success. Simple. Real." He feels strongly that every small business can be empowered to use the Internet to leverage their income-building potential. SBI! delivers the proven process, tools and guidance to build thriving online businesses and change lives.

Evoy was born in Montreal, Canada and holds degrees in science and medicine from McGill University.


Product details

  • Format: Kindle Edition
  • File Size: 777 KB
  • Print Length: 130 pages
  • Simultaneous Device Usage: Unlimited
  • Publisher: SiteSell Inc.; 1 edition (6 Mar. 2013)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B00BQZHK3S
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: #641,176 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Most Helpful Customer Reviews
1 of 1 people found the following review helpful
Format:Kindle Edition|Verified Purchase
I wasn't sure what to expect from this book the first time I read it. Now that I've been through it twice (it's an easy read!), here is how I'd summarize it...

(1) Learn how to write for an online audience (that's the "connect" part) so that...
(2) you can then make money from that audience (the "paycheck" part).

Incidentally, don't be put off by the strange American spellings...(you say paycheck, I say paycheque)... the lessons in this book, like the Internet itself, are universal.

Who is this book for?

- Anyone who thinks they can't write.
- Anyone who thinks they can write... but needs to learn the specific requirements for sounding good on a blog/website.
- Anyone who wants to make money online.

Who is it NOT for?

- Anyone who wants to write like Hemingway.

As the author admits, writing like Hemingway takes a special kind of talent (though I'd argue that a healthy appetite for literature and a decent novel writing guide will take you part of the way there).

But writing to build relationships with potential customers online (Evoy calls it "pre-selling")... that's something anybody can do.

For me, though, the most interesting/exciting part was how to take this newfound ability to write great online "content" (articles and blog posts to you and me) and use it to earn a living on the Net... not in a "get rich quick" way, but slowly and surely over time.

And where else can you learn how to do that and still have change from a pound?
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Amazon.com: 5.0 out of 5 stars  3 reviews
4 of 4 people found the following review helpful
5.0 out of 5 stars Great book if you're looking to learn how to be successful online! 20 Mar. 2013
By Tracy Alt - Published on Amazon.com
Format:Kindle Edition|Verified Purchase
Ken Evoy does a great job teaching you how to be successful online, which is exactly what I was looking for.

His real-world examples in the beginning of the book really were like a light-bulb moment for me. Making that connection between how you like to be treated when you walk into a physical business and how you should treat your online customer was an eye-opening experience.

The book talks about building relationships with your customers so that they grow to trust you which will lead to them being more willing to purchase what you are selling. But what I really liked is that the book not only explains why building relationships is important, it shows you how to do it in very simple language that anyone can understand.

Overall I think this book is a great tool for anybody looking to be successful with an online business.
2 of 2 people found the following review helpful
5.0 out of 5 stars Terrific detailed introduction to e-business! 26 Mar. 2013
By K. Mann - Published on Amazon.com
Format:Kindle Edition|Verified Purchase
This book perfectly outlines the process I've used myself to build a business on the web, with no employees, no office politics or rush hour stress. If you're motivated and at least somewhat self-disciplined, this book will walk you through every step you need to do this yourself. It's also highly motivational with lots of great examples of real people succeeding online.

I use the SBI! tools to build my websites, but I like that this book is written for anyone who wants to learn how to succeed on the web. You don't HAVE to use SBI! but, of course, I believe it's the absolute best value for the money out there. Whether you want a great introduction to the SBI! concepts or you already have a presence on the web that you're happy with and just want to improve your writing skills, this book can help anyone understand how to succeed with an e-business.
0 of 1 people found the following review helpful
5.0 out of 5 stars can't wait to get started 22 Jun. 2013
By Bluewater - Published on Amazon.com
Format:Kindle Edition|Verified Purchase
Thanks so much Ken for this book. I now have the confidence and know how to start writing my content. With SBI! I know I'm on the way to success :-)
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