Overall i'm impressed with the product, the cool box bit is wide enough to put a couple of cool blocks down there and then get all the stuff you need in it. I looked at the Next alternatives but this had additional storage pockets on it which made it better value for me. All the cutlery in it seem a decent quality.
The major downside is that the green one IS NOT the same as the picture, what is black in the picture is actually dark green, and the light green is actually more a bright green, almost "dayglow". I was a bit surprised and a slighly dissapointed by that, but i'm not going to return it just for that, although I will be informing the seller that the picture is not the actual product.
If you want a pic of the actual product them please ask.