- Hardcover: 169 pages
- Publisher: Quality Book Club; 4th Edition. edition (1965)
- Language English
- ASIN: B0007J14KO
- Product Dimensions: 19.8 x 13.7 x 2.3 cm
- Average Customer Review: 4.5 out of 5 stars See all reviews (17 customer reviews)
- Amazon Bestsellers Rank: 3,094,872 in Books (See Top 100 in Books)
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Customer Reviews
Most Helpful Customer Reviews
5 of 5 people found the following review helpful
Format:Paperback
This book is another by David Ogilvy that was a pleasure to read from cover to cover. It's great fun, wittily written, and full of good points. The advertisements are, of course, rather different from those we are used to seeing today, but the thinking and approach are as relevant as ever.
4 of 4 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
In my opinion Ogilvy managed to write a classic with this one. The book is a good combination of advice about an advertising agency, running a professional services firm, the advertising business overall, as well as a really entertaining read.
In terms of the content, some of it has dated (the limited insight on TV advertising, for instance), but most is as fresh and relevant as ever. Everything from how to motivate people in a high intensity, creative and competitive work environment, to some basic tennets of how advertising works (and how it does not) still makes a very useful, and relatively timeless read.
The shameless self promotion and the colour of the author himself, which come through quite starkly are perhaps a throwback to the 60s, when the book was first written but they are all the more refreshing and entertaining for that. If you are looking for a good quick guide on some basics of running a professional service firm, and do not quite have the stomach for something like Managing the Professional Service Firm (which I very highly recommend), this is quite a good place to start.
In terms of the content, some of it has dated (the limited insight on TV advertising, for instance), but most is as fresh and relevant as ever. Everything from how to motivate people in a high intensity, creative and competitive work environment, to some basic tennets of how advertising works (and how it does not) still makes a very useful, and relatively timeless read.
The shameless self promotion and the colour of the author himself, which come through quite starkly are perhaps a throwback to the 60s, when the book was first written but they are all the more refreshing and entertaining for that. If you are looking for a good quick guide on some basics of running a professional service firm, and do not quite have the stomach for something like Managing the Professional Service Firm (which I very highly recommend), this is quite a good place to start.
1 of 1 people found the following review helpful
Format:Paperback
An absolute classic! Definitely worth a read and so entertaining after all these years. I would though advice on getting it from another publisher as the southbank publishing version is full of typos which would make David Ogilvy turn in his grave.
A good example Pg 115 - 'Very few marketeers know how to milk dying brands. It is like playing a misere hand in whisht.'
No, it didnt make any sense to me either.
A good example Pg 115 - 'Very few marketeers know how to milk dying brands. It is like playing a misere hand in whisht.'
No, it didnt make any sense to me either.
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Most Recent Customer Reviews
An agency bible
This is one of the best books I've read about running an agency. Whether you're an ad agency, marketing agency, PR or digital agency the principles in this book will help you run... Read more
Published 7 months ago by Peter Davies
Confessions of an Advertising Man
Confessions of an Advertising Man (Purchased on 09/05/2011)
by David Ogilvy
I'm not ready reading the book, but its very interesting to read about this man. Read more
by David Ogilvy
I'm not ready reading the book, but its very interesting to read about this man. Read more
Published 7 months ago by Matti
Still feels fresh
I read a well thumbed second hand copy of this book twenty years ago. At the time, even though it had been around for ages, much of the wisdom contained within its pages was up to... Read more
Published 7 months ago by Stanley Johnson
unputdownable
Brilliant read really interesting, when i first started reading it it contained loads of stuff i wasn't sure i wanted to read, but i started to really get into learning about how... Read more
Published 9 months ago by s
Excellent
This is a mind blowing book, I wanted to buy this book in the year 2004 when I couldn't afford it but I recently purchased it a month ago (July 2011) and read this book which is... Read more
Published 9 months ago by Glen
Not as Mad as expected ....
The book was good and very interesting and fairly easy to get through. Not sure what I expected, but this wasn't it. Not sure I'd recommend this to anyone I know! Read more
Published 12 months ago by Zarafa
Mad man
.. as Roger Sterling said, this should be called a thousand reasons why i'm brilliant. Quite entertaining but very dated .. Read more
Published 16 months ago by Bettylou
Everyone in marketing HAS to read this!
An absolute classic! When I was trying to leave teaching, 30 years ago, this book and what I learned from it got me an interview ... and I never looked back. Read more
Published 18 months ago by comm88
The Englishman who showed America how to make advertisements
Re-reading this book after almost 50 years was a joy. His ideas are as fresh and relevant now as they were then. I would recommend it to anyone in the media or publicity business.
Published 19 months ago by George on the Wold
Beautifully written and enlightening as well as entertaining.
Anyone with any aspirations to work in advertising has to read this. And even if you're not in the ad business, or have any interest in working in the ad business, Ogilvy was a... Read more
Published on 16 May 2010 by The Kevster
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