- Paperback: 240 pages
- Publisher: Success Showcase Publishing (April 2001)
- Language English
- ISBN-10: 0965096556
- ISBN-13: 978-0965096553
- Product Dimensions: 22.4 x 15.2 x 0.8 cm
- Amazon Bestsellers Rank: 2,376,969 in Books (See Top 100 in Books)
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
4.8 out of 5 stars (16 customer reviews)
23 of 24 people found the following review helpful:
2.0 out of 5 stars
Maybe it was my fault...., 20 Jun 2003
By A Customer - Published on Amazon.com
This review is from: Confessions of Shameless Self Promoters: 68 Marketing Gurus Share Secrets, Strategies and Unique Ideas That Will Take You to the Next Level of Success (Paperback)
Maybe it was my fault for not reading the book description better, but I really expected a lot more from this book than what it was able to deliver. The book is essentially a hodge-podge of stories from 68 different "marketing gurus" (mostly speakers and business "coaches"). Unfortunately, there are very few sections that are universally applicable. Instead, the book contains war story after war story -- a very few of which might actually be relavent to you and your business. However, the work required to dredge up this occassional "nugget" isn't worth the effort. Instead, I strongly encourage you to pick up a copy of C.J. Hayden's "Get Client's Now!" For anyone interested in building a personal brand, I would also recommend Robert Bly's "Become a Recognized Authority..." Finally, for consultants and other business service professionals, I'd recommend Brody, D'Angelo, Kerley, and Zick's "Power Marketing for Consultants," Shenson and Wilson's "138 Quick Ideas to Get More Clients," and Robert Gentle's "Consultant -- Market Yourself." In short, this book has been a huge disappointment. In fact, I suspect that most of the positive reviews are from some of the "68 marketing gurus" and not from objective readers. Overall grade: C-/D+
8 of 8 people found the following review helpful:
5.0 out of 5 stars
A coherent explanation of self-promotion and why it works, 12 Sep 2001
By Midwest Book Review - Published on Amazon.com
This review is from: Confessions of Shameless Self Promoters: 68 Marketing Gurus Share Secrets, Strategies and Unique Ideas That Will Take You to the Next Level of Success (Paperback)
In Confessions Of Shameless Self Promoters: 68 Marketing Gurus Share Secrets, Strategies, And Unique Ideas That Will Take You To The Next Level Of Success, Debbie Allen presents a coherent explanation of self-promotion and why it works in the business world. She goes on to show the reader how to build a strong referral base of shameless fans; give away one's services or products in order to create more business; how to network as a means of showcasing expertise; why brand identity and business is crucial to success in today's competitive marketplace; the use of unique direct-mail strategies to make anyone stand out from the crowd of competitors; cutting-edge Internet marketing secrets to high-profile a business; acquire a wealth of media attention; even why the readers themselves should write a book for self-promotion -- and having written one, how to market it. Confessions Of Shameless Self Promoters is packed with useful, usable, practical and effective information, strategies and tactics that would benefit any entrepreneur regardless of the nature of their service or product.
9 of 10 people found the following review helpful:
5.0 out of 5 stars
A Tribute to Self Promotion and Proactive Cooperation, 26 May 2001
By Randy Gilbert "Best Seller Mentor" - Published on Amazon.com
This review is from: Confessions of Shameless Self Promoters: 68 Marketing Gurus Share Secrets, Strategies and Unique Ideas That Will Take You to the Next Level of Success (Paperback)
Debbie Allen has done a great job writing and assembly 68 other marketing gurus to create a wonderful book; it will be a must-have promotional resource and reference for years to come. Needless to say, Confessions of Shameless Self-Promoters is already playing a huge role in helping me to be a successful writer, speaker, and consultant by helping me become a better SELF PROMOTER. Debbie Allen's wisdom is easy to follow - but more than that it is right on! I guarantee that if you read this book you will have tons of ideas for promoting yourself - it's incredible. Debbie Allen has put together ideas from other proactive thinkers; they cover each topic using: smart thinking, system thinking, futuristic thinking, and positive thinking. Proactive thinkers are highly motivated, achieve their dreams, recognize opportunities, overcome failures, have exceptional values, and promote good change. If you are truly seeking the kind of success and abundance that makes your life 100% livable - you must get this book. Some of the ideas she promotes are found in SUCCESS BOUND, another book built on learning how to live a proactive life by eliminating the fear of failure.
I found myself jumping around to various sections of the book because there were so many areas that I wanted to read right away. I will be going through this book on a daily basis for many days, weeks, and months ahead. I recommend you read it and absorb the wisdom and truths of this book and let them seep deep into your subconscious mind. Then step out and BE A SHAMELESS SELF PROMOTER.
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