This books helps you to understand yourself, develop your personal brand, market your brand and ultimately create a social network that leads to fulfilling opportunities rather than simply job hopping. She makes what Tom Peters started talking about years ago accessible to those of us that have trouble being "social".
Ms. Weir stresses the importance of knowing yourself - strengths, weaknesses, goals and then applying them to your career. This intimate knowledge will transform you from the person blindly transitioning from job to job or even climbing the corporate ladder just because it is there to someone that can identify and find the perfect career/situation for themselves.
This book is full of examples from the author's personal journey of overcoming her introversion and shyness and becoming a leader. Ms. Weir provides excellent guidance and hands-on activities to help you understand who you are and what message(s) you are projecting to the world.
I love this quote from the author: "Self-consciousness and self-awareness are the gifts of the introvert. These gifts all the introvert to excel in situations where reflection and deep analysis are required." She takes the perceived negative of "introversion" and deftly turns it into an asset.
She provides exercises to help you understand yourself. She provides tips to developing your personal brand. At the same time she is careful to to draw the line between self-promotion and self-branding. Branding, she defines, is how you differentiate yourself in the market. Finally, she provides concrete, real-world examples on network building.
The author views herself as a product - she is a business, a brand. She runs her life as a business. She provides keen insight to those of us that have trouble getting off the sidelines and walking up to someone, looking them in the eye, shaking their hand and introducing themselves.